MR coffee

akshaypotnis

Project includes:
1. Visit to a small scale industry.
2. Interview of a woman entrepreneur.
3. Role of a financial institution in helping a small scale industry.

Company Name: MR GROUP OF COMPANIES
Ashraj Foods & Beverages Pvt. Ltd.

Address : unit no. 4/5, owners industrial estate,
Near canosa primary school,
L.J. road, Gabriel lane,
Mahim(w), Mumbai 400016(India)

Year of establishment: 1947

CMD, CEO: Mr. Rajesh Durgani

Mobile No: 98210 81126 ( 24 Hours )
93241 77666

Office Tel. No. 24462125, 56808191

Email: mrcofe@yahoo.com

The MR group was founded in Mumbai India in 1947 by MR L.G. Durgani, who is also credited of having invented the MASTER BLEND. Over the past 55 years the group has made an important mark in the history of coffee, through dedication to expanding the horizon’s of creativity while remaining in harmony with tradition through their Jr. Master in Blending MR RAJESH DURGANI, the horizon’s and the Brand has grown with the new packing design and Modern technique of Roasting, Blending, grinding & packing of their MASTER BLEND MR COFFEE is world wide Leader in Quality and is delicated to spreading the culture of extraordinary coffee around the world, Seeking Perfection, MR makes coffee more than a mere drink, a cup that is savored and relished both by human senses and spirit. Million of cups of MR Coffee are consumed around the world, the special CUP.

The Foundation of MR Philosophy is ethics and passion for excellence. In pursuance of these MR has devised very high standards, for itself and its partner’s, to ensure that MR COFFEE is always perfect.

In this endeavor MR COFFEE adherers to and attempt to improve every aspect of the standard of quality, in production, in process and customer services.

Further in quest for excellence in 2003, MR Plan’s to introduce the AWARD For ESPRESSO COFFEE BREWING AWARD IN INDIA. THIS AS SAY The3 New creative C.M.D., C.E.O. of ‘MR’ group of companies will start a whole new movement in the Coffee Industry from the traditional approach of selling more to concentrate on quality and invent new Brewing Technique’s and Blend Coffee.

WITH THE COMING OF 20TH Century and use and consumption of Instant Coffee “MR” Group have launched their WORLD CLASS INSTANT COFFEE” INSTA CAFE is 100% Pure Coffee & INSTA BREW is 70% Coffee + 30% Chicory All Coffee granulated with CAP (COFFEE AROMA PROTECTION) TECHNOLOGY. MR instant coffee is a leader in the instant coffee technology ahead of all multinational manufacturing Instant Coffee in India.

We visited MR coffee on 10th of January and directly met Mr. rajesh durgani the manager of the company. He was a very friendly man and was more than ready to co-operate and help us in completing our project. He gave us all the details regarding the working and manufacturing process of the company.

The company is located in mahim west in an industrial building full of other manufacturing units. The production capacity of the unit is 1 ½ tons of filter coffee. But due to the introduction of ready to drink coffee the plant is operating on a capacity of ½ tons of filter coffee. The financial capacity of the firm is around 2 corers.

The departments of the company are as follows:
1. The accounts department which handles all the finances of the company and maintains all the records of the company’s financial dealings including payment of raw materials and wages.
2. Quality control department maintains the quality of the raw materials and also the output of the unit. This department includes only two people who are highly trained in tasting and analyzing the input and output just with the help of the smells emitted by them.
3. Roasting department handles the roasting of the beans

The above two pictures show the roaster in the unit. This is the
First process in which the beans are put.

4. Grinding department grinds the roasted beans into fine filtered coffee.

The above two pictures show the grinder which grinds the
Coffee beans into fine coffee powder.

5. Packing department handles the packing of the filtered coffee.

This is the packaging process which is done half manually

The firm has its suppliers in Assam where Mr. Durgani has direct contacts with the gardens of teas and coffees.

Interview of a woman entrepreneur

About herself
Mrs. Subi Mally started Subishi Impex Pvt. Ltd. 16 years back i.e. in 1991. She is an agent between the Importer and Exporter. Basically she does sourcing as per the needs of the Importer and Exporter.
Mrs. Subi Mally is from a Conservative South Indian family. Her father is and Industrialist. She was born with a silver spoon in her mouth. She did her schooling from Queen Mary’s High School. After S.S.C., she wanted to take up Commerce but she was not allowed. She took up Arts. She went to Sophiya College which was close to her residence. She stood 3rd in her College in H.S.C. She did her Post Graduation in Economics. She excelled in whatever she did.
She wanted to be an Entrepreneur since her teen age. She was underestimated by her parents. She started her Career by comparing a Finance Company’s show in Hyderabad.
Inspite of being a daughter of an Industrialist, she did not join her father’s Industry. She started a small factory which required manual work. As every 30th of a month is important for the Industries, she used to slog along with the labourers till the work was done. Her father didn’t want her to work along the labourers and hence asked her to close the factory.
She got married in 1988. Her husband is a Civil Engineer. After marriage she shifted to U.S.A. with her husband. Her husband opened his own business but failed and so they shifted back to India. Her husband faced financial problems and so she took up work again. She went to work even when her son was of just 3 months. Her Industrialist friend helped her financially during this phase of her life. Her main support was a Rubber Company owned by Mr. Ajit Roy who is her Husband’s cousin.
In 1994, she started a new business by acting as an agent between the Financial Institutions and Trading Companies. When she started the business, everyday was difficult for her.
She believes that education is very important to be an Entrepreneur. She doesn’t deny the fact that there were and there are some Industrialists or Businessmen who have reached great heights without degrees but that was before Millennium and now to Survive in the Competition one should be Educated.
She feels that a woman needs 10 times more qualities than a man to be an Entrepreneur. She doesn’t mind learning from her Managers to even peons.
She does a lot of adjustments to manage her personal and professional life. Her husband supports her and her son is proud of her. He family members do complain her about the hectic schedule of work as she has to attend meetings even at 3 o’clock in the morning.
She believes in hard work. She says that one should work hard and luck will favour him. Her success mantra is”Give me more problems, those are the opportunities”. She says that 1 problem comes and 10 doors are opened. Her people (employees) are her assets as she has no machineries.
At present her firm is not financially capable of giving the salaries to her employees but she has not lost hopes. She has asked her CEO to go out and look into a Marketing Manager’s job as she thinks that sitting in the office won’t help the employees to get their salaries.
She has zeal of Entrepreneurship. Her future plan is to expand her business. She feels that she has not to still achieve a lot in life. Work is happiness for her.

SUBISHI IMPLEX

“ Sourcing solutions. Anything from anywhere.”

“To be an entrepreneur, a person needs veins of steel”
-SUBI MALLY
(Chairperson and managing director)

ABOUT THE COMPANY

Subishi Implex is a conglomerate that has been effectively servicing the Indian market both Industrial as well as Government sectors for the last four decades with a wide variety of products. With their connections at all levels in the industry they are in a fairly advantageous position to source goods at very competitive prices from India without compromising on the quality.

The team of technocrats managing the company have excellent contacts in the industry. The satisfaction of their clients is evident from the repeat orders that they receive from them. Over the years they have developed the expertise, organizational infrastructure and a dynamic team of marketing and support personnel to sell any high end product in the market.

Their USP is to locate and establish the right source, to make available products and services that excel customer’s expectations and standards.

SOURCING HUB:

With excellent connections in various fields, they provide quality goods and services to the actual users in the industry. The range includes various engineering products, equipments, high-end machinery etc.

Raw materials and input materials like Coke and Coal are also sourced for the steel and plants and other industries in India.

BUSINESS PROMOTERS:

Subishi Implex represents and undertakes business promotion activities for a wide range of industrial as well as consumer product manufacturing industry in India. Highly experienced executive of the company handle business promotion activities right from the stage of initiations, introduction approvals up to the stage of maintenance of the business on long-term basis.

Industrial oils and lubricants, general and automotive lighting, electronic goods and other FM consumer goods are some of the manufacturing segments represented by the company in the Indian market. The Company is not limited to a particular field. Whatever the exporters tell her about the product ,she acts as an agent and convinces the buyers to buy the products.

The products the company has dealt with include:

1) Automotive Components - Different automotive components and automotive machined component castings, forgings, gaskets, fasteners etc as per the customers specifications.

2) Herbal Products – Skin and hair products for beauty.

3) Ready-to-eat Fish Curries for the Defense of the country

The work entrusted to the Company by Jockey and Electrical components and accessories is in pipeline.

FUTURE PLANS:

They are committed to make SUBISHI IMPLEX a growth oriented organization with the prime focus on customers total satisfaction through their products. They shall achieve this by providing training, motivation and involving all the employees for continual improvement in all areas or operations and also by delivering defect free products on time and every time.