success of dairy industry -
October 18th, 2010
Reason for success of dairy cooperatives the reason is simple. It is empowerment. These cooperatives are not controlled by the government.
The biggest strength of dairy cooperatives is their labour intensiveness. Cost effectiveness is another important factor. Dairy cooperatives have effectively used the toil of farmers to develop self-reliance. It is unique. The future is indeed bright for dairy cooperatives.
Amul is one such dairy cooperative, where Amul – The Taste of India, a brand so distinctively Indian has been a part of our lives for nearly five decades now and still is able to touch a chord in our hearts. As a brand Amul has grown from being merely a differentiating factor to protect the interests of producers and consumers, and has now become a critical success factor in the very existence and growth of a movement that started way back in the pre-independence India.
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