abhishreshthaa
New member
PRODUCT DEVELOPMENT DESIGN INTERVENTION AND PACKAGING (PRODIP)
BACKGROUND:-
Role of Design:-
1.1. There is a pressing need for product development and design interventions in the Khadi and Village Industries (KVI) Sector. With increasing competition to the traditional KVI products from alternate materials, organized industries and imported goods, attention to product quality and design issues has become a most essential requirement to strengthen this sector.
1.2. A well designed quality product would mean and include consistency in quality of the product which is functional, user friendly, consumer-sensitive, aesthetically satisfying and also, as far as possible, eco-friendly.
1.3. Proper ‘design’ is required not only for products (output) but also has to be an integral part of inputs that is in production processes, tools etc. In as much as the pillar of the KVI sector is the artisan, KVI lays great emphasis on this area, that is in improving hand tools and small machines, reducing drudgery and improving the quality of work environment and the productivity of artisans.
1.4. The role of visual design and brand-identity for sales outlets is also important. There is need for common logos, shop and layout design, proper labeling and packaging of KVI products.
1.5 In the last few years, KVIC had/has initiated a number of design related projects, more of a pilot nature. They include:
(a) ‘Khubsoorat’ Khadi an effort to sell designer Khadi products.
(b) Developing packaging for ‘Sarvodaya’ brand KVI products through National Institute of Packaging, Mumbai.
(c) Involving nationally reputed star textile designers in designing khadi wear for display and sale in selected Delhi outlets.
(d) Associating with National Institute of Design, Ahmedabad (NID) under UNDP project for design intervention in khadi production, processes and garments in nine institutions of Maharashtra and Gujarat.
The Scheme:-
To put in to operation design related initiatives KVIC has commenced a scheme called ‘Scheme for Product Development, Design Intervention and Packaging in KVI Sector’ (PRODIP). KVIC will operate this scheme on ‘Project Approach’ basis, that is, its activities will be approved as individual projects.
Funds:-
For this purpose, funds have been presently earmarked from existing Khadi Grant, Village Industries Grant, G & M Grant and S&T Grant. State/Regional Directors have been being intimated the budgets separately. In future, funds may also be sourced from MDA, or other Ministries, which will be intimated from time to time.
Activities that can be taken up under this Scheme:-
Projects relating to improvements of raw material, products, process, tool improvement, packaging, retail outlet improvement, layout design etc can be taken under this scheme. Preference is given to schemes which have a multiplier effect rather than which go to support only a particular institution (for example: a project for training and developing of natural dye processing in khadi for a group of Khadi institutions in a contiguous area would be given preference instead of readymade dress design project for a particular institution).
Activities that cannot be taken under this Scheme:-
• Any proposal for Civil Construction work in general.
• Any proposal for construction work or major interior decoration work in retail outlet.
• Any proposal for purchase of furniture or fixtures or other items exceeding Rs. 40,000/- from scheme.
• Any proposal for purchase of capital equipment exceeding Rs. 40,000/- from scheme.
• Any proposal, which gives indication that it is substantially an activity for capital item purchase or installation rather than design or outlet up-gradation.
(However, reasonable expenditure (up to limits prescribed above) relating to shop window improvement, purchase of simple display frames, hangers and small tools, equipments etc. are allowed)
Beneficiaries:-
Departmental Projects- Funding for a project could be on the application of a KVIC Department or KVIB. This would be then called a KVIC Departmental project or KVIB project.
Public Institution Project- A Govt. agency, quasi-government agency, research institutions, recognized University or an affiliated college, that is public institutions, which receives funds fully or partly from Central or State Governments, can also apply under this scheme.
KVIC Institutions Project- Funding for a project could also be on the application of:
(a) Directly aided or Board aided Khadi Institutions.
(b) Directly listed V.I. institutions of KVIC/KVIB.
REGP Beneficiaries Project: Institutions or Individuals who have availed bank finance under the margin money scheme of KVIC can also apply under this scheme.
Preference would be given to major institution and to first time projects. All institutions will get opportunities to submit projects.
Financing Pattern:-
Institutions- Assistance is limited to Rs.2 lakh or 75% of the project cost whichever is lower in case of KVI institutions
Individual- Assistance is limited to Rs.1 lakh or 75% of the project cost, whichever is lower in case of individual.
• There is no limit placed on the project cost but assistance from KVIC cannot exceed above limit per project.
Operational Arrangements:-
Nodal Agency- National institute of design (NID), Ahmedabad is working as a nodal agency and giving hand holding support to the scheme.
Local resource institutions- Local resource institutions (LRI’s) have been identified through the country which provide design services and take up design projects (wherever possible) and also be part of the local Empowered Committee to sanction the project.
BACKGROUND:-
Role of Design:-
1.1. There is a pressing need for product development and design interventions in the Khadi and Village Industries (KVI) Sector. With increasing competition to the traditional KVI products from alternate materials, organized industries and imported goods, attention to product quality and design issues has become a most essential requirement to strengthen this sector.
1.2. A well designed quality product would mean and include consistency in quality of the product which is functional, user friendly, consumer-sensitive, aesthetically satisfying and also, as far as possible, eco-friendly.
1.3. Proper ‘design’ is required not only for products (output) but also has to be an integral part of inputs that is in production processes, tools etc. In as much as the pillar of the KVI sector is the artisan, KVI lays great emphasis on this area, that is in improving hand tools and small machines, reducing drudgery and improving the quality of work environment and the productivity of artisans.
1.4. The role of visual design and brand-identity for sales outlets is also important. There is need for common logos, shop and layout design, proper labeling and packaging of KVI products.
1.5 In the last few years, KVIC had/has initiated a number of design related projects, more of a pilot nature. They include:
(a) ‘Khubsoorat’ Khadi an effort to sell designer Khadi products.
(b) Developing packaging for ‘Sarvodaya’ brand KVI products through National Institute of Packaging, Mumbai.
(c) Involving nationally reputed star textile designers in designing khadi wear for display and sale in selected Delhi outlets.
(d) Associating with National Institute of Design, Ahmedabad (NID) under UNDP project for design intervention in khadi production, processes and garments in nine institutions of Maharashtra and Gujarat.
The Scheme:-
To put in to operation design related initiatives KVIC has commenced a scheme called ‘Scheme for Product Development, Design Intervention and Packaging in KVI Sector’ (PRODIP). KVIC will operate this scheme on ‘Project Approach’ basis, that is, its activities will be approved as individual projects.
Funds:-
For this purpose, funds have been presently earmarked from existing Khadi Grant, Village Industries Grant, G & M Grant and S&T Grant. State/Regional Directors have been being intimated the budgets separately. In future, funds may also be sourced from MDA, or other Ministries, which will be intimated from time to time.
Activities that can be taken up under this Scheme:-
Projects relating to improvements of raw material, products, process, tool improvement, packaging, retail outlet improvement, layout design etc can be taken under this scheme. Preference is given to schemes which have a multiplier effect rather than which go to support only a particular institution (for example: a project for training and developing of natural dye processing in khadi for a group of Khadi institutions in a contiguous area would be given preference instead of readymade dress design project for a particular institution).
Activities that cannot be taken under this Scheme:-
• Any proposal for Civil Construction work in general.
• Any proposal for construction work or major interior decoration work in retail outlet.
• Any proposal for purchase of furniture or fixtures or other items exceeding Rs. 40,000/- from scheme.
• Any proposal for purchase of capital equipment exceeding Rs. 40,000/- from scheme.
• Any proposal, which gives indication that it is substantially an activity for capital item purchase or installation rather than design or outlet up-gradation.
(However, reasonable expenditure (up to limits prescribed above) relating to shop window improvement, purchase of simple display frames, hangers and small tools, equipments etc. are allowed)
Beneficiaries:-
Departmental Projects- Funding for a project could be on the application of a KVIC Department or KVIB. This would be then called a KVIC Departmental project or KVIB project.
Public Institution Project- A Govt. agency, quasi-government agency, research institutions, recognized University or an affiliated college, that is public institutions, which receives funds fully or partly from Central or State Governments, can also apply under this scheme.
KVIC Institutions Project- Funding for a project could also be on the application of:
(a) Directly aided or Board aided Khadi Institutions.
(b) Directly listed V.I. institutions of KVIC/KVIB.
REGP Beneficiaries Project: Institutions or Individuals who have availed bank finance under the margin money scheme of KVIC can also apply under this scheme.
Preference would be given to major institution and to first time projects. All institutions will get opportunities to submit projects.
Financing Pattern:-
Institutions- Assistance is limited to Rs.2 lakh or 75% of the project cost whichever is lower in case of KVI institutions
Individual- Assistance is limited to Rs.1 lakh or 75% of the project cost, whichever is lower in case of individual.
• There is no limit placed on the project cost but assistance from KVIC cannot exceed above limit per project.
Operational Arrangements:-
Nodal Agency- National institute of design (NID), Ahmedabad is working as a nodal agency and giving hand holding support to the scheme.
Local resource institutions- Local resource institutions (LRI’s) have been identified through the country which provide design services and take up design projects (wherever possible) and also be part of the local Empowered Committee to sanction the project.
Last edited: