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Co-operative Marketing

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Co-operative Marketing
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Sunanda K. Chavan
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sunandaC
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Co-operative Marketing - September 28th, 2010

Co-operative Marketing

Farmers come together to collectively carry out the operations in carrying the produce to the consumer. Farmers supply their excess produce to the co-operatives for a price and they in turn process it and sell it at the ‘mandi’ level.

Importance of co-operative marketing:


1. Sells the members produce directly in the market at the best price:
Since they have the advantage of collective bargaining they can sell the produce at the best price.

2. Abolishes middlemen:
By abolishing the middle men they are able to protect the interests of their members.

3. Storage facility:
They have their own godowns for storage of their products and provide storage to its members at a nominal charge.

4. Standardization and grading:
Goods are arranged according to their standards and are sold at the highest price possible.

5. Infrastructure:
Co-operatives have very good infrastructure such as godowns, warehouses, transport and grading.

6. Supply inputs:
Because co-operative societies can avail credit easily they can provide inputs to their members.

Example:
HPMC (Himachal Pradesh Horticulture Produce Marketing and Processing Corporation Ltd.) markets fresh fruits and processes the excess stock.
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Jitendra Mazee
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jiten005
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Re: Co-operative Marketing - January 19th, 2018

Quote:
Originally Posted by sunandaC View Post
Co-operative Marketing

Farmers come together to collectively carry out the operations in carrying the produce to the consumer. Farmers supply their excess produce to the co-operatives for a price and they in turn process it and sell it at the ‘mandi’ level.

Importance of co-operative marketing:


1. Sells the members produce directly in the market at the best price:
Since they have the advantage of collective bargaining they can sell the produce at the best price.

2. Abolishes middlemen:
By abolishing the middle men they are able to protect the interests of their members.

3. Storage facility:
They have their own godowns for storage of their products and provide storage to its members at a nominal charge.

4. Standardization and grading:
Goods are arranged according to their standards and are sold at the highest price possible.

5. Infrastructure:
Co-operatives have very good infrastructure such as godowns, warehouses, transport and grading.

6. Supply inputs:
Because co-operative societies can avail credit easily they can provide inputs to their members.

Example:
HPMC (Himachal Pradesh Horticulture Produce Marketing and Processing Corporation Ltd.) markets fresh fruits and processes the excess stock.
Hey friend, i would like to tell you that you are doing very nice work and i really appreciate it. Well, i have also got some important information on Co-operative Marketing and would like to share it with you which would help many people here.
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