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Critique of Society Vance Packard

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Sunanda K. Chavan
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Critique of Society Vance Packard - November 1st, 2010

Critique of Society: Vance Packard

He wrote a number of books on social issues, like Advertising, Consumerism and Creating artificial need
Some of his important books are “The Naked Society”, “The Waste Makers”, “People Shapers”, and, “Hidden Persuaders”

In Hidden Persuaders, he tries to show how advertisers use motivation research to find out the consumers’ hidden urges, and how they use this data to sell products and services

Vance Packard explores a large-scale use of psychology and social sciences to understand the consumer thinking and purchase decision. This theory is based on the concept of motivation research
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