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The Prasar Bharati Act

Discuss The Prasar Bharati Act within the Legal Environment and Advertising Ethics forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; Prasar Bharati The Prasar Bharati Act came into existence in September 1990 and came into force with effect from 15 ...

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Sunanda K. Chavan
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The Prasar Bharati Act - November 1st, 2010

Prasar Bharati The Prasar Bharati Act came into existence in September 1990 and came into force with effect from 15 September 1997. The act sought to free Akashwani (All India Radio) and Doordarshan from direct control of the Government and provides for establishment of an autonomous Corporation for electronic media.The Prasar Bharati Amendment Bill 1998 was passed in the Lok Sabha in August 1998. The Bill sought to revive the Prasar Bharati Act 1990 and nullifies the effect of the Ordinance promulgated last year. On August 29, 1998 Prasar Bharati (Broadcasting Corporation of India) Ordinance 1998 was promulgated to restore the original Prasar Bharati Broadcasting Corporation of India Act 1990.

As in the original Act, the Ordinance provides for establishment of a Parliamentary Committee to oversee the functioning of the Corporation establishment of a Broadcasting Council the appointment of two full time members of finance and personnel retirement of the 1/3 members by rotation Fixing the upper age limit of 62 years for the CEO.
Advertising in India has expanded rapidly in the post-Independent era, keeping pace with the growth of various industries. Advertising expenditure as a percentage of Gross National Product is .25 per cent in India as compared to 2.9 per cent in USA.


The emergence of TV advertising from a non-entity in 1970's to a dominant medium of advertising is a major development of this decade. The advertisements contributed to DD an income of Rs 610 crores in the year 1999-2000. The press continues to obtain most of the advertising share. In the year 1997, twenty-eight dailies derived more than 75% of their income through ads. Around 19 dailies devoted more than 60% space to advertisements.


The Directorate of Advertising and Visual Publicity (DAVP) places advertisement in various newspapers and journals on behalf of various Ministries and Departments of the Government of India. A number of autonomous bodies and public sector enterprises channelise their advertising through DAVP. The Code of Advertising Practice was adopted by The Advertising Council Of India with a purpose to control the content of advertisements and to ensure that the they are not offensive to generally accepted standards of public decency. All India Radio Code for Commercial Advertising lays down standards of conduct for advertisers on Indian radio. The Code of Commercial Advertising on Doordarshan published in 1986, lays down standards of conduct for advertisers on Indian television.
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Jitendra Mazee
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Re: The Prasar Bharati Act - January 22nd, 2016

Good work sunanda! your article is really awesome and contain very nice information about the act. This act was made for establishing Broadcasting Corporation and thus electronic media came into existence. Well, my presentation will help you to learn more about this Act.
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