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The Prasar Bharati Corporation

Discuss The Prasar Bharati Corporation within the Legal Environment and Advertising Ethics forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; Doordarshan and AIR have been placed under an autonomous body, namely, the Prasar Bharati (Broadcasting Corporation of India) with effect ...

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The Prasar Bharati Corporation
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Sunanda K. Chavan
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The Prasar Bharati Corporation - November 1st, 2010

Doordarshan and AIR have been placed under an autonomous body, namely, the Prasar Bharati (Broadcasting Corporation of India) with effect from 23rd November, 1997.
The main objective is to free the media from Government control so that citizens can exercise their fundamental right to freedom of expression and to ensure that access to media is not the privilege of the political party in power alone.
Prasar Bharati is envisaged to be the Public Service Broadcaster in the country. The main challenges before the Corporation are:
Providing the ideal mix of infotainment backed by good quality transmission
Reaching remote and inaccessible areas
Raising financial resources without compromising the main objective of being a public service broadcaster.
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Jitendra Mazee
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Re: The Prasar Bharati Corporation - February 23rd, 2016

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Originally Posted by sunandaC View Post
Doordarshan and AIR have been placed under an autonomous body, namely, the Prasar Bharati (Broadcasting Corporation of India) with effect from 23rd November, 1997.
The main objective is to free the media from Government control so that citizens can exercise their fundamental right to freedom of expression and to ensure that access to media is not the privilege of the political party in power alone.
Prasar Bharati is envisaged to be the Public Service Broadcaster in the country. The main challenges before the Corporation are:
Providing the ideal mix of infotainment backed by good quality transmission
Reaching remote and inaccessible areas
Raising financial resources without compromising the main objective of being a public service broadcaster.
Hey sunanda, thanks for sharing such a nice article explanation about the prasar bharti corporation. I really liked it very much and appreciate your work. BTW, i am also sharing a document with you on the same subject for helping others to obtain more and more content.
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