| Management & Business Education Learning Platform | Management & Business Education Learning Platform (
-   Introduction to Media Studies (
-   -   Media department (

sunandaC October 20th, 2010 01:25 PM

Media department
The responsibility of the agency’s media department is to develop a media plan to reach the target audience effectively in a cost effective manner.

The staff analyses, selects and contracts for media time or space that will be used to deliver the ad message.

This is one of the most important decisions since a significantly large part of the client’s money is spent on the media time and/or space.

The media department has acquired increasing importance in an agency’s business as large advertisers seem to be more inclined to consolidate media buying with one or few agencies thereby saving money and improving media efficiency.

All times are GMT +5.5. The time now is 07:14 AM.

Powered by vBulletin® Version 3.8.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Search Engine Optimization by vBSEO ©2011, Crawlability, Inc. is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.