Go Back   ManagementParadise.com | Management & Business Education Learning Platform BMM Paradise for Bachelors in Mass Media Forum > Introduction to Media Studies

Affordable Method in Media Budget

Discuss Affordable Method in Media Budget within the Introduction to Media Studies forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; Affordable Method - •Funds remaining after budgeting for everything else are dedicated to communications Problems: •No strategic orientation •Can lead ...

Reply

 

Thread Tools Display Modes
Affordable Method in Media Budget
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Affordable Method in Media Budget - October 11th, 2010

Affordable Method -

•Funds remaining after budgeting for everything else are dedicated to communications

Problems:


•No strategic orientation

•Can lead to under- or over-investment in advertising

When most of us try to determine how much to invest in the future we go through the same drill. Based on how much we make, we deduct our monthly and special expenses, put a little emergency money aside and the rest gets invested (if anything is left over).


We invest sometimes for a quick return, but for the most part we are looking assure our future with equity. Marketers do much the same thing to arrive at advertising budgets, since they represent an investment in both the short and long-term future of their brand.


Among the many methods employed is the Share of voice method to determine the budget allocation, wherein the budget is set by spending to a share of media money spent in the marketplace among all competitors in the brand's category.


And there is the good old A/S ratio where the marketer examines the amount other competitors in the category spend in relation to sales and then approximates that level for his own brand. Sometimes, in a fit of even-handedness, all of these methods are used and a compromise is struck.
Advertisements



Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
ad message, advertising budgets, agencies money, agency media, budget allocation, client’s money, cost effective manner, emergency money, important decisions, large advertisers, long-term future, media buying, media department, media efficiency, media plan, media space, media time, methods employed, quick return, special expenses, staff analyses, target audience, voice method
Related to Affordable Method in Media Budget
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
why is the Rail budget placed separately from the general budget? Varun Nakra General Talks 4 January 8th, 2016 03:18 PM
Methods of Planning Media Budget Abhijeet S Introduction to Media Studies 0 October 11th, 2010 04:26 PM
Media budget Abhijeet S Introduction to Media Studies 0 October 11th, 2010 04:23 PM
Simple Method Example and Alternate Method Example Abhijeet S Financial Management 0 September 3rd, 2010 05:32 PM
Is the MacBook really affordable to students in Inidia? AkhilNikhil Sell / Buy Notes, Products, Services etc. 3 September 23rd, 2009 03:58 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.