abhishreshthaa

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Show me the money

There are two primary methods of determining your advertising budget more specifically. First is the cost method, which theorizes that an advertiser can’t afford to spend more than he has. In my experience, this seems to be the most popular method used in associations.


The second method, the task method, is used when associations base their advertising budgets on the amount of money needed to attract the customer or sell the product. An association using the task method typically determines how much money is needed based on past expenses to produce results.


Start small

Unless you are launching a national campaign, build your advertising budget based on local and regional pricing and opportunities. Consider advertising opportunities with other professional organizations. For example, a local charity sponsors a chamber of commerce event. Chambers have business people who are more than willing to share their time, talents, and checkbooks. Sometimes the results can be two-fold: a donation and a new volunteer for your cause. Word-of-mouth advertising could be the best dollar you ever spent.



What will this cost?

Your budget will determine when and where you can advertise. There are four basic ways to determine what your budget should be. And don’t forget, your budget doesn’t just include media costs, but production costs as well.
 
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