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SELECTING SPECIFIC MEDIA VEHICLES

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SELECTING SPECIFIC MEDIA VEHICLES
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SELECTING SPECIFIC MEDIA VEHICLES - October 11th, 2010

SELECTING SPECIFIC MEDIA VEHICLES:-


Once a decision is made on media types, specific media vehicles within each medium must be chosen. For instance, the media planner may take a decision to select only magazines. The question now appears in which magazines. There are several classes of magazines- General interest like Reader’s digest, Women Interest magazines like Femina, Business interest magazines like Business India. If the decision is to select Business Interest Magazines- then the media planner may consider the following:



 Business India

 Business World

 Fortune India

 Dalal Street Journal

 Business Today

 Advertising & Marketing
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Re: SELECTING SPECIFIC MEDIA VEHICLES - June 16th, 2015

Messages of the product if conveyed at a right place on a right time, then the effectiveness of the results increases and that's where selecting the right and appropriate media becomes crucial for the productive outcomes and building brand recognition.

Advantages of Media Vehicles

1) Right message at the right time

2) Effectiveness of the message increases

3) Target to the appropriate audience
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