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Discuss Frequency Impression and Reach within the Introduction to Media Studies forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; 3. FREQUENCY DISTRIBUTION It is an analysis of how the average frequency actually distributes over the population, since no home ...
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Status: Offline Posts: 7,045 Join Date: May 2010 | Frequency Impression and Reach -
October 11th, 2010
3. FREQUENCY DISTRIBUTION It is an analysis of how the average frequency actually distributes over the population, since no home really sees 1.5 messages. Some homes receive one message, some two, etc. The maximum is always the total number of advertisements run 4. IMPRESSIONS They represent the total number of messages delivered by a media plan, whatever the media used-the number of people who see a message multiplied by the number of times they see it. 5. REACH It is the number of different homes (or individuals) exposed to atleast one message over a period of time.
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