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Frequency Impression and Reach

Discuss Frequency Impression and Reach within the Introduction to Media Studies forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; 3. FREQUENCY DISTRIBUTION It is an analysis of how the average frequency actually distributes over the population, since no home ...

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Abhijeet S
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Frequency Impression and Reach - October 11th, 2010

3. FREQUENCY DISTRIBUTION
It is an analysis of how the average frequency actually distributes over the population, since no home really sees 1.5 messages.


Some homes receive one message, some two, etc. The maximum is always the total number of advertisements run


4. IMPRESSIONS
They represent the total number of messages delivered by a media plan, whatever the media used-the number of people who see a message multiplied by the number of times they see it.


5. REACH
It is the number of different homes (or individuals) exposed to atleast one message over a period of time.
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