Criterion For Selecting A Media

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FACTORS TO BE CONSIDERED WHILE SELECTING A MEDIA FOR ADVERTISING

OBJECTIVES BEHIND ADVERTISING CAMPAIGN.

CIRCULATION, READERSHIP AND GOODWILL OF THE MEDIA.

NATURE OF THE PRODUCT.

NATURE OF MARKET COMPETITION.

BEHAVIOUR AND NATURE OF THE CUSTOMERS.

BUDGET ALLOCATION OF THE ADVERTISER.

COST OF ADVERTISING IN DIFFERENT MEDIA.

NEED OF REPETITION OF ADVERTISEMENT FOR EXPECTED RESULTS.

 
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