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Literature Review

Literature Review

Discuss Literature Review within the Introduction to Literature in English forums, part of the BMM Paradise for Bachelors in Mass Media category; The basic function of an airline is to accommodate for passengers and cargo while taking them to far-off places between ...



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Literature Review
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Sunanda K. Chavan
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Literature Review - September 3rd, 2010

The basic function of an airline is to accommodate for passengers and cargo while taking them to far-off places between two major cities or towns within a country or beyond geographical borders. Airline organizations can be classified into a number of segments depending on the nature and degree of services they provide. Major Indian carriers are pressing their feet on the accelerator to reach an acme of service level by the year 2010 when their fleet strength will meet 500 to 550. In the previous two years more than 135 aircrafts have been introduced to keep up with the increasing number of passenger traffic in Indian aerospace. A number of domestic airline groups have emerged in a reasonably short span of time to make the market furiously competitive. is your comprehensive guide to explore this industry which plays a pivotal role in India's continual growth as an economic power.


To understand the perception of travelers towards GoAir.

To know how GoAir can improve its overall performance

The specific objectives are to improve service quality of GoAir.

To have a better marketing strategy.

Market image of GoAir as compared to its counterparts.

The main motive of this literature review is to understand the perception of travelers towards different Airlines and their satisfaction level after travelling.

This will help in understanding the customer preference in relation to various air line players in the market. It will basically help to understand the expectation of the customers from the respective company.

It will give the feedback regarding the overall preference by the travelers after travelling, while on the other hand it will help in knowing how to improve service quality and implementation of better marketing strategy.

Literature review will help in understanding the positive and the negative side of the customers’ preferences and their selection for the respective airlines will come into existence.

As the topic of this thesis is to understand the customer preference regarding services offered by GoAir, it will give the overview of the importance of strategies and the services offered for attracting the large number of travelers.
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