ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Journalism

Brand Identification CNN IBN

Brand Identification CNN IBN

Discuss Brand Identification CNN IBN within the Introduction to Journalism forums, part of the BMM Paradise for Bachelors in Mass Media category; ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Brand Identification CNN IBN
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Brand Identification CNN IBN - October 27th, 2010

The entire exercise of brand building turns into a façade if the product is not identified with the attributes it set out to do so at the time of the launch. Keeping this in mind, the CNN-IBN team has put down a team of journalists that can easily turn into Brand Ambassadors of the channel.

Although Rajdeep Sardesai is the automatic and perceived choice as the Brand Ambassador for the channel, he believes that it is the young journalists who take active part in news-gathering the professionals that turn into brand ambassadors of the channel. He also states that “I have chosen people who would represent the brand in the long run. We are all brand ambassadors for the channel in different ways”.

The statement above also highlights the selection policy of the network. It has roped in some of the biggest and best journalists available in India, who are by far brands by themselves. Be it Karan Thapar, Sagorika Ghosh, Bhupendra Choubey, Rajeev Masand and the recent addition to the list, Cyrus Broacha. And the most striking feature is that they somewhere reflect the audience they cater to. Cyrus may be seen talking crap on television, but that is exactly what he is roped in for and to a majority viewership that is what they expect from him.

Karan Thapar’s inimitable style of interviewing has caught the eye of many, who perhaps felt newsy interviews were more about the interviewee than the interviewer. The variation in the content is visible when Anuradha Sengupta, rated as one of India’s best TV interviewers is on air with lighter and feature-based interviews in her programme “Being”.

The format of Being is in similar lines to Talk Asia, hosted by Lorraine Hahn, with the only difference being in the setting and the spontaneity of the host. It may not be as newsy as the Thapar version, but has certainly done enough to be listed as one of the top 4 most watched programmes on CNN-IBN in the weekends. Some of her interviews have made it to the CNN bureau and are aired in the US.

One of the key reasons that the channel has been doing well is these individuals channelising their brand powers to put together a equally powerful brand, the product CNN-IBN. Some of their ads contain these personalities – mainly Bhupendra Choubey, Rajdeep Sardesai, Sagorika Ghosh and Suhasini Haider giving a brief about the spirit of “Whatever it takes”.
Advertisements
Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to Brand Identification CNN IBN
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Training Need Identification Charu Bansal Resolve Your Query - Get Help and discuss Projects 13 February 23rd, 2012 11:21 PM
Identification Abhijeet S Introduction to Advertising 0 October 15th, 2010 01:30 PM
Compliance, Identification & Internalization Abhijeet S Introduction to Advertising 0 October 15th, 2010 01:09 PM
sardar identification Praveen Kumar LaUghTeR AccEleRatED , Just CHILL !! 0 September 19th, 2009 09:51 PM
identification of training needs Nikita Shetty Human Resources Management 5 May 27th, 2009 02:13 PM
 
Reply

Bookmarks

Tags
brand, cnn, ibn, identification

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


» Login
Forgot Password?  New User?
  

» Recent Threads

AXIS Capital Insurance...
Last post by Sally Morrison
2 Hours Ago 11:44 AM
0 Replies
Benefits of an executive...
Last post by Usman Ali
2 Hours Ago 11:15 AM
2 Replies
Managerial Uses of...
Last post by MuDi MuDisen
4 Hours Ago 09:37 AM
3 Replies
Coupons.com Incorporated...
Last post by Nouteres Koha
13 Hours Ago 11:57 PM
1 Replies
solution manual on... ( 1 2 3... Last Page)
Last post by Gian Carlo Tejada
17 Hours Ago 08:17 PM
34 Replies
Marketing Strategy of...
Last post by Aim Dara
17 Hours Ago 08:01 PM
1 Replies
Film HD: Furious 7 Full...
Last post by Rtgr Rty
21 Hours Ago 03:55 PM
0 Replies
After a bear hug, Obama...
Last post by Maya Raichura
22 Hours Ago 03:30 PM
0 Replies
Best of both worlds:...
Last post by Maya Raichura
1 Day Ago 07:40 AM
0 Replies
MBA Students: Choose...
Last post by Maya Raichura
1 Day Ago 07:40 AM
0 Replies
Project Report on PEPSI ( 1 2)
Last post by Mayur Mistry
1 Day Ago 12:18 AM
12 Replies
MBA mortgage loan...
Last post by Maya Raichura
1 Day Ago 07:31 PM
0 Replies
Test bank on Business...
Last post by Melvin Mels
1 Day Ago 06:15 PM
4 Replies
CAN ACCIDENTS BE AVOIDED...
Last post by Tanvi Desale
1 Day Ago 03:46 PM
0 Replies
Ban smoking in public...
Last post by Tanvi Desale
1 Day Ago 03:41 PM
1 Replies

» Ads





» Projects Helpline

Project report on USANA...
Last post by Kirti Soni
3 Days Ago 03:28 PM
Project management by ...
Last post by K K
1 Week Ago 07:59 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in