Go Back   ManagementParadise.com Discussion Forums BMM Paradise for Bachelors in Mass Media Forum > Introduction to Journalism

Brand Identification CNN IBN

Discuss Brand Identification CNN IBN within the Introduction to Journalism forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; ...



Thread Tools Display Modes
Brand Identification CNN IBN
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
Management Paradise Guru
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Brand Identification CNN IBN - October 27th, 2010

The entire exercise of brand building turns into a façade if the product is not identified with the attributes it set out to do so at the time of the launch. Keeping this in mind, the CNN-IBN team has put down a team of journalists that can easily turn into Brand Ambassadors of the channel.

Although Rajdeep Sardesai is the automatic and perceived choice as the Brand Ambassador for the channel, he believes that it is the young journalists who take active part in news-gathering the professionals that turn into brand ambassadors of the channel. He also states that “I have chosen people who would represent the brand in the long run. We are all brand ambassadors for the channel in different ways”.

The statement above also highlights the selection policy of the network. It has roped in some of the biggest and best journalists available in India, who are by far brands by themselves. Be it Karan Thapar, Sagorika Ghosh, Bhupendra Choubey, Rajeev Masand and the recent addition to the list, Cyrus Broacha. And the most striking feature is that they somewhere reflect the audience they cater to. Cyrus may be seen talking crap on television, but that is exactly what he is roped in for and to a majority viewership that is what they expect from him.

Karan Thapar’s inimitable style of interviewing has caught the eye of many, who perhaps felt newsy interviews were more about the interviewee than the interviewer. The variation in the content is visible when Anuradha Sengupta, rated as one of India’s best TV interviewers is on air with lighter and feature-based interviews in her programme “Being”.

The format of Being is in similar lines to Talk Asia, hosted by Lorraine Hahn, with the only difference being in the setting and the spontaneity of the host. It may not be as newsy as the Thapar version, but has certainly done enough to be listed as one of the top 4 most watched programmes on CNN-IBN in the weekends. Some of her interviews have made it to the CNN bureau and are aired in the US.

One of the key reasons that the channel has been doing well is these individuals channelising their brand powers to put together a equally powerful brand, the product CNN-IBN. Some of their ads contain these personalities – mainly Bhupendra Choubey, Rajdeep Sardesai, Sagorika Ghosh and Suhasini Haider giving a brief about the spirit of “Whatever it takes”.

Friends: (0)
Reply With Quote


brand, cnn, ibn, identification
Related to Brand Identification CNN IBN

Similar Threads

Thread Thread Starter Forum Replies Last Post
Training Need Identification Charu Bansal Resolve Your Query - Get Help and discuss Projects 14 May 6th, 2016 02:44 PM
Identification Abhijeet S Introduction to Advertising 0 October 15th, 2010 12:30 PM
Compliance, Identification & Internalization Abhijeet S Introduction to Advertising 0 October 15th, 2010 12:09 PM
sardar identification Praveen Kumar LaUghTeR AccEleRatED , Just CHILL !! 0 September 19th, 2009 08:51 PM
identification of training needs Nikita Shetty Human Resources Management 5 May 27th, 2009 01:13 PM

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.

Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.