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Celebrity endorsement can be key to marketing success

Celebrity endorsement can be key to marketing success

Discuss Celebrity endorsement can be key to marketing success within the Introduction to Journalism forums, part of the BMM Paradise for Bachelors in Mass Media category; There's no denying the fact that marketing chiropractic can be challenging. The public has long been exposed to negative reports ...

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Celebrity endorsement can be key to marketing success
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Abhijeet S
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abhishreshthaa
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Celebrity endorsement can be key to marketing success - October 14th, 2010

There's no denying the fact that marketing chiropractic can be challenging. The public has long been exposed to negative reports about it from the medical and drug industries, as well as from well-meaning but uninformed consumer advocates. They've heard chiropractic jokes on sit-coms and warnings on the nightly news.


To market chiropractic in general — and your practice in particular — you must first overcome lingering fears, ignorance and skepticism that keep people from coming to your office. One of the most powerful ways to surmount these obstacles is to use a celebrity endorsement.



When you tell people that chiropractic can help them, they may or may not believe you. After all, you have a vested interest in selling your services.


But when celebrities say that chiropractic has helped them, and it could help others, people tend to listen — and believe. After all, most people assume "he wouldn't say it if it weren't true."


As Marketing expert Patrick Bishop — co-author of "Money Tree Marketing: Innovative Secrets That Will Double Your Small-Business Profits in 90 Days or Less" — noted:
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Last edited by abhishreshthaa; October 15th, 2010 at 11:40 AM..
   
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