ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Journalism

Celebrity endorsement can be key to marketing success

Celebrity endorsement can be key to marketing success

Discuss Celebrity endorsement can be key to marketing success within the Introduction to Journalism forums, part of the BMM Paradise for Bachelors in Mass Media category; There's no denying the fact that marketing chiropractic can be challenging. The public has long been exposed to negative reports ...

Reply
 
LinkBack Thread Tools Display Modes
Celebrity endorsement can be key to marketing success
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Celebrity endorsement can be key to marketing success - October 14th, 2010

There's no denying the fact that marketing chiropractic can be challenging. The public has long been exposed to negative reports about it from the medical and drug industries, as well as from well-meaning but uninformed consumer advocates. They've heard chiropractic jokes on sit-coms and warnings on the nightly news.


To market chiropractic in general — and your practice in particular — you must first overcome lingering fears, ignorance and skepticism that keep people from coming to your office. One of the most powerful ways to surmount these obstacles is to use a celebrity endorsement.



When you tell people that chiropractic can help them, they may or may not believe you. After all, you have a vested interest in selling your services.


But when celebrities say that chiropractic has helped them, and it could help others, people tend to listen — and believe. After all, most people assume "he wouldn't say it if it weren't true."


As Marketing expert Patrick Bishop — co-author of "Money Tree Marketing: Innovative Secrets That Will Double Your Small-Business Profits in 90 Days or Less" — noted:


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


Last edited by abhishreshthaa; October 15th, 2010 at 11:40 AM..
   
Friends: (0)
Reply With Quote
Related to Celebrity endorsement can be key to marketing success
 
Similar Threads
Thread Thread Starter Forum Replies Last Post
PPT on Celebrity Endorsement Rahul Parab Marketing Management 27 October 8th, 2011 01:35 PM
What is celebrity endorsement? Abhijeet S Marketing Management 0 October 14th, 2010 11:09 AM
Celebrity endorsement can be key to marketing success Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 20th, 2010 03:10 PM
celebrity endorsement sparkle Miscellaneous Project Reports 5 March 9th, 2010 04:44 PM
marketing project in celebrity endorsement in india deepakkrawat PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT 4 November 27th, 2009 02:17 PM
 

Reply

Bookmarks

Tags
celebrity, endorsement, key, marketing, success

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
Matz Uzry 7th edition of...
Last post by Aamna Ashiq
12 Hours Ago 08:47 PM
0 Replies
Solution of Matz Uzry...
Last post by Aamna Ashiq
12 Hours Ago 08:42 PM
0 Replies
need an answer...
Last post by Alifia Puspita
13 Hours Ago 07:20 PM
0 Replies
New Classic iPhone 6!
Last post by Vinod Gupta
14 Hours Ago 06:07 PM
0 Replies
HTC Launched Budget...
Last post by Vinod Gupta
14 Hours Ago 06:02 PM
0 Replies
Man City FC Won!
Last post by Vinod Gupta
15 Hours Ago 05:57 PM
0 Replies
Canvas Doodle 3 for Rs:...
Last post by Vinod Gupta
15 Hours Ago 05:51 PM
0 Replies
Google's Animated Earth...
Last post by Vinod Gupta
15 Hours Ago 05:45 PM
0 Replies
Daily Ncdex Trading Tips...
Last post by Riya Bajaj
16 Hours Ago 04:40 PM
1 Replies
National Institute of...
Last post by Murgha Joshi
20 Hours Ago 12:48 PM
0 Replies
National Institute of...
Last post by Murgha Joshi
20 Hours Ago 12:37 PM
0 Replies
Mumbai Educational Trust...
Last post by Murgha Joshi
20 Hours Ago 12:29 PM
0 Replies
ERA Business School:...
Last post by Murgha Joshi
20 Hours Ago 12:16 PM
0 Replies
Test bank on Business...
Last post by Bhautik Kawa
21 Hours Ago 11:56 AM
2 Replies
Pepsi IPL 7, KXIP vs...
Last post by Yashwant Naik
1 Day Ago 11:15 PM
0 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
1 Week Ago 06:12 PM
100 Marks Project on...
by msdhoni
Last post by Bhautik Kawa
1 Week Ago 11:55 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in