India is 4th largest market in asia after china, japan and south korea. Indian telecom network is 8th largest in the world and 2nd largest among emerging ecomomies. Contribution of telecom sector in terms of revenue is 2.1 % of GDP as compared to 2.8% in developed economies.
Reforms in telecom sector began in 1980 with telecom manufacturing being opened for private sector followed by national telecom policy(ntp) in 1994 and 1999
The Key players in the Telecom Market in India
1.BSNL
2. Airtel
3.Vodafone
4. Idea
5. Reliance
6. Tata indicom
7. Aircel
8. Spice
9. MTNL
About AIRTEL
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.
Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles.*
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services.
The mobile business provides mobile & fixed wireless services using GSM technology.*
Airtel was voted as the ‘Best Cellular Service’ in the country for four consecutive years. Largest Private Integrated Telecom Company in India.
3rd Largest Wireless Operator in the World.
Largest & Fastest Growing Wireless Operator in India. Largest Telecom Company listed on Indian Stock Exchange.
Core Values
Empowering People - to do their best
Being Flexible - to adapt to the changing environment and evolving customer needs
Making it Happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit
Openness and transparency - with an innate desire to do good
Creating Positive Impact – with a desire to create a meaningful difference in society.
Reason for success:
Maximizing Customers’ product and service experiences.
In touch with current market trends.
Cost optimization.
Understanding of customers’ likes and dislikes.
Proper positioning of brand in the market.
Brand Consistency.
Value Addition to products and services.
Targeting the infrequent users.
Differentiating itself from other players.
Promotional offers.
Business Strength
Current market share
Brand image
Brand equity
Production capacity
Corporate image
Profit margins relative to competitors
R & D performance
Managerial personal
Promotional effectiveness
Airtel partnered with leading players in telecommunication players across the globe.
It has managed to work with the best of domain specialists globally and emerge as a world class entity.
Partnerships
Bharti – 3 Cs
Customer
Top moves to target customers
‘Airtel Connect’ showrooms
Home Delivery
First player to launch roaming cellular services and Smart Mail, Web Message, Call hold etc
Attractive pricing strategies
Focus on Youth
Company
Bharti Airtel, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka.
Services are offered under the brand name Airtel:
Broadband & Telephone Services
Long Distance Services
Enterprise Services
Mobile Services using GSM
Competitors
Leading Competitors – vodafone,idea..
Competitive price, distribution and customer satisfaction strategies
About VODAFONE
Our Vision is to be the world’s mobile communication leader – enriching customers’ lives, helping individuals, businesses and communities be more connected in a mobile world.
“4” P’s
PRODUCT
Features like chat, games, ringtones video clips etc.
On-the-move information service.
Black list callers.
Social Products.
PLACE
Vodafone covers almost 75% of its operational area.
It also sells through independent retailers.
Customers are able to see and handle products they consider to buy.
People are on hand to ensure customers needs are matched with the right product to explain the different options avaliable.
PRICE
Vodafone wants to make its service accessible to all.
Offers various pricing structure to different customer groups.
Monthly price plans are available.
Rewards on the usage.
PROMOTION
Above the line:
Advertising on TV, magazines, via internet and on bill boards.
Below the line:
Special offer promotions.
Vodafone’s stores, its products and all its staff project the brand image.
Public relations by its press releases.
Reforms in telecom sector began in 1980 with telecom manufacturing being opened for private sector followed by national telecom policy(ntp) in 1994 and 1999
The Key players in the Telecom Market in India
1.BSNL
2. Airtel
3.Vodafone
4. Idea
5. Reliance
6. Tata indicom
7. Aircel
8. Spice
9. MTNL
About AIRTEL
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.
Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles.*
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services.
The mobile business provides mobile & fixed wireless services using GSM technology.*
Airtel was voted as the ‘Best Cellular Service’ in the country for four consecutive years. Largest Private Integrated Telecom Company in India.
3rd Largest Wireless Operator in the World.
Largest & Fastest Growing Wireless Operator in India. Largest Telecom Company listed on Indian Stock Exchange.
Core Values
Empowering People - to do their best
Being Flexible - to adapt to the changing environment and evolving customer needs
Making it Happen - by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit
Openness and transparency - with an innate desire to do good
Creating Positive Impact – with a desire to create a meaningful difference in society.
Reason for success:
Maximizing Customers’ product and service experiences.
In touch with current market trends.
Cost optimization.
Understanding of customers’ likes and dislikes.
Proper positioning of brand in the market.
Brand Consistency.
Value Addition to products and services.
Targeting the infrequent users.
Differentiating itself from other players.
Promotional offers.
Business Strength
Current market share
Brand image
Brand equity
Production capacity
Corporate image
Profit margins relative to competitors
R & D performance
Managerial personal
Promotional effectiveness
Airtel partnered with leading players in telecommunication players across the globe.
It has managed to work with the best of domain specialists globally and emerge as a world class entity.
Partnerships
Bharti – 3 Cs
Customer
Top moves to target customers
‘Airtel Connect’ showrooms
Home Delivery
First player to launch roaming cellular services and Smart Mail, Web Message, Call hold etc
Attractive pricing strategies
Focus on Youth
Company
Bharti Airtel, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka.
Services are offered under the brand name Airtel:
Broadband & Telephone Services
Long Distance Services
Enterprise Services
Mobile Services using GSM
Competitors
Leading Competitors – vodafone,idea..
Competitive price, distribution and customer satisfaction strategies
About VODAFONE
Our Vision is to be the world’s mobile communication leader – enriching customers’ lives, helping individuals, businesses and communities be more connected in a mobile world.
“4” P’s
PRODUCT
Features like chat, games, ringtones video clips etc.
On-the-move information service.
Black list callers.
Social Products.
PLACE
Vodafone covers almost 75% of its operational area.
It also sells through independent retailers.
Customers are able to see and handle products they consider to buy.
People are on hand to ensure customers needs are matched with the right product to explain the different options avaliable.
PRICE
Vodafone wants to make its service accessible to all.
Offers various pricing structure to different customer groups.
Monthly price plans are available.
Rewards on the usage.
PROMOTION
Above the line:
Advertising on TV, magazines, via internet and on bill boards.
Below the line:
Special offer promotions.
Vodafone’s stores, its products and all its staff project the brand image.
Public relations by its press releases.