Awesome Read for Advertising People
If you are into advertising and looking out for food for brain into advertising check out the following books they completely are for you
Positioning: The Battle for Your Mind - Al Ries, Jack Trout
Ogilvy on Advertising -David Ogilvy
Under the Radar - Talking to Today's Cynical Consumer -Jonathan Bond, Richard Kirshenbaum
And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All -Bob Garfield
How to Advertise: Building Brands and Business in the New Marketing World -Kenneth Roman, Jane Maas, Martin Nisenholtz
Truth, Lies and Advertising: The Art of Account Planning -Jon Steel
How to Write a Good Advertisement -Vic Schwab
If you are into advertising and looking out for food for brain into advertising check out the following books they completely are for you
Positioning: The Battle for Your Mind - Al Ries, Jack Trout
Ogilvy on Advertising -David Ogilvy
Under the Radar - Talking to Today's Cynical Consumer -Jonathan Bond, Richard Kirshenbaum
And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All -Bob Garfield
How to Advertise: Building Brands and Business in the New Marketing World -Kenneth Roman, Jane Maas, Martin Nisenholtz
Truth, Lies and Advertising: The Art of Account Planning -Jon Steel
How to Write a Good Advertisement -Vic Schwab