sunandaC

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A child takes one of the biscuits and considers it as if it is a car, and takes the car (biscuit) through all possible places in the house. The biscuit passes through the dirty nooks and corners of the house like on the doormat, the toilet sink, etc. After his drive, the kid peacefully goes back and places the biscuit with the other biscuits on the plate from which he had picked it up.
This advertisement displays unaccepted behavior of the part of the kid. The children, ever inquisitive, are intrigued by certain provocative advertisements. Since they partially understand by the connotation and want to find out more about advertisements of sanitary napkins and want to find out more about advertisements of sanitary napkins and want to know why the girls wear skimpy clothes and why their sisters and mothers don’t wear similar type of clothes. These posers from the kids cause great problems for the parents.
The exposure to the violent content of TV programmes affect children’s attitudes behavior. People flying, turning into monsters, eating weird things coming back from the grave are fantasies that children have difficulty in distinguishing from reality celebrities have a great impact on kids. Ads with free gifts make children force their mothers to buy the product even if it is no use to them.
The all out assault on children’s senses and values have escalated dramatically. Children are the largest and fastest growing market for consumption. Even car companies know that children influence their parents’ choice of automobiles, so they pitch their ads to be attractive to kids.
Kids are becoming incredibly consumerist and influence family spending decisions. Children now share one thing in common – a growing in satiable desire for material goods.
However, there are those who argue that advertising is a part of life and children must learn to deal with in the consumer socialization process of acquiring the skills needed to function in the market place. They say the existing restrictions are adequate for controlling children’s advertising. They argue that adolescents develop skeptical attitudes towards advertising through interactions with socialization agents such as parents and peers. Market place knowledge, they claim plays an important role in the children as this knowledge helps them to evaluate ads and make them recognize the persuasion techniques used by advertisers.
 
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