Go Back   ManagementParadise.com Discussion Forums BMM Paradise for Bachelors in Mass Media Forum > Introduction to Advertising

LG Golden Eye

Discuss LG Golden Eye within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; LG colour TV advertisements showed a kid not going back home from school and standing outside a TV showroom just ...

Reply

 

Thread Tools Display Modes
LG Golden Eye
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,680
Join Date: Jul 2010
LG Golden Eye - October 28th, 2010

LG colour TV advertisements showed a kid not going back home from school and standing outside a TV showroom just to watch TV because at home his mother doesn’t allow him to do the same. The mother is shown extremely tensed and scared with water in her eyes. The advertisement peddled on the platform of ‘good health’ and ‘good for eyes’. This advertisement indirectly conveyed that how the kids could watch TV unlimited for long hours, without spoiling their eyesight. Hence this advertisement influenced the child in a negative way. Also this was a very unimaginable ground to advertise for Television Sets.
Advertisements

Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
advertising council, advertising process, brand image, brand placement, brand positioning, brand value, branded, branding process, case study, communication objective, consumer insights, context of pollution, high awareness, importance of ad, key insights, low trials, market penetration, market rule, me-too, measures in advertising, role of advertising, spur volumes, value-added
Related to LG Golden Eye
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
ten golden rules to invest waseem akram Financial Management ( FM ) 1 April 8th, 2016 02:16 PM
A P Hithenthran - The boy with a GOLDEN heart Shilpa Shetty LaUghTeR AccEleRatED , Just CHILL !! 0 January 4th, 2009 10:06 PM
Is the golden era of investment banking over? Deepak Narayanan HOT Debates - The Big Fight 2 September 16th, 2008 08:15 PM
MBA golden opportunity SUSHANT JOB OFFERS , Recruitments , Placements !! 0 March 25th, 2006 06:04 PM
Some Golden Sayings vengabeats LaUghTeR AccEleRatED , Just CHILL !! 0 March 18th, 2006 02:39 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.