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LG Golden Eye

LG Golden Eye

Discuss LG Golden Eye within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; LG colour TV advertisements showed a kid not going back home from school and standing outside a TV showroom just ...



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LG Golden Eye
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Sunanda K. Chavan
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LG Golden Eye - October 28th, 2010

LG colour TV advertisements showed a kid not going back home from school and standing outside a TV showroom just to watch TV because at home his mother doesn’t allow him to do the same. The mother is shown extremely tensed and scared with water in her eyes. The advertisement peddled on the platform of ‘good health’ and ‘good for eyes’. This advertisement indirectly conveyed that how the kids could watch TV unlimited for long hours, without spoiling their eyesight. Hence this advertisement influenced the child in a negative way. Also this was a very unimaginable ground to advertise for Television Sets.
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