Issues in the Agency-Client Relationships:
Even in good times, agency-client relationships can be a delicate dance. But with the economy still stalling, the push-you-pull-me inherent in such relationships can be even more problematic.
1. Sales and corporate objectives: Most of the client want agency to focus on sales and marketing
objectives, instead of only focusing o the creative strategy.
2. Return on investment (ROI): Most clients place, return on investment at the heart of its
account.
3. Innovation and creativity: Is another key toward enhancing the relationship, as companies
increasingly rely on agencies to come up with new and innovative ideas to drive sales.
4. The team members are too junior
5. Don't understand client business objectives: The biggest hurdle remains an inability among
agencies to understand their clients' business objectives while trust and cost also weigh heavily on relationships.
6. Not responsive
7. Lack of trust in the relationship
8. Senior staff unavailable
9. Incapable of providing Strategic counsel
10. Overshooting Cost and budget
11. A slowness to respond to changing needs was pinpointed as one of the major criticisms of agencies by their clients
Even in good times, agency-client relationships can be a delicate dance. But with the economy still stalling, the push-you-pull-me inherent in such relationships can be even more problematic.
1. Sales and corporate objectives: Most of the client want agency to focus on sales and marketing
objectives, instead of only focusing o the creative strategy.
2. Return on investment (ROI): Most clients place, return on investment at the heart of its
account.
3. Innovation and creativity: Is another key toward enhancing the relationship, as companies
increasingly rely on agencies to come up with new and innovative ideas to drive sales.
4. The team members are too junior
5. Don't understand client business objectives: The biggest hurdle remains an inability among
agencies to understand their clients' business objectives while trust and cost also weigh heavily on relationships.
6. Not responsive
7. Lack of trust in the relationship
8. Senior staff unavailable
9. Incapable of providing Strategic counsel
10. Overshooting Cost and budget
11. A slowness to respond to changing needs was pinpointed as one of the major criticisms of agencies by their clients