Factors affecting the client-agency relationship:
1. Chemistry - between client and agency staffs. If there is proper understanding between them the relationship will be smooth. If ego clashes occur the relationship will be stormy
2. Communication - constant, open, honest communication is vital for success.
3. Conduct - what everyone in the relationship does - both the work process and the work
4. Product. Changes: Many a time unannounced changes in product lead to major shift in the strategy which might lead to friction.
5. Personnel: In change in Personnel on either side can lead to change in the relationship equation.
6. Competitive situation: Change in competitive situation demand more involvement on both side professionals.
7. Working Environment on side will influence the relationship
1. Chemistry - between client and agency staffs. If there is proper understanding between them the relationship will be smooth. If ego clashes occur the relationship will be stormy
2. Communication - constant, open, honest communication is vital for success.
3. Conduct - what everyone in the relationship does - both the work process and the work
4. Product. Changes: Many a time unannounced changes in product lead to major shift in the strategy which might lead to friction.
5. Personnel: In change in Personnel on either side can lead to change in the relationship equation.
6. Competitive situation: Change in competitive situation demand more involvement on both side professionals.
7. Working Environment on side will influence the relationship