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Discuss Cases within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; Films and sports, thanks to their appeal cutting across age and income barriers, are without surprise the two most actively ...

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Abhijeet S
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Cases - October 15th, 2010

Films and sports, thanks to their appeal cutting across age and income barriers, are without surprise the two most actively tapped sources for marketers in their pursuit of celebrities. Globally and in India, several celebrities have had glorious associations with brands.


The section has six cases – three personalities each from the international and Indian context. While four are from the sporting arena (David Beckham, Shane Warne, Ludmila Engquist and Kapil Dev), two (Amitabh Bachchan and Shah Rukh Khan) owe their popular appeal to their acting careers.



The cases capture their persona and the brands with which they got associated.
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