The major dilemma of companies

abhishreshthaa

New member
The major dilemma that the companies face when they try to push through the pairs, for endorsement of a product, more so, when each in his individual capacity has been
endorsing different product is that lack of compatibility about a product that can be jointly endorsed. The females are brand ambassadors for cosmetics, diamonds majorly, while the male are into toiletries, or into motor vehicles, watches and things like that. Then each one has an image based on which he is given a product to endorse. So if an Ash were to dance like Abhishek to endorse Motorola it could be shocker, than a qualitative value addition in sale of the product. Or for that matter how would a Dharmendra and Hema conjecturally appear together for an advertisement when whatever Dharmendra endorses has got an element of machismo associated with it, and it is very earthy, while the advertisements in which Hema Malini features, are very sophisticated and urban.


Coupled with this, is also the fact that after the marriage, if it happens between superstars, the aura and the charisma that the star has starts loosing the sheen, as the romance of being able to relate with the actors, even in the realm of cyber space is now consigned to dust. Also, to project the image of a happy couple they can be utilized for endorsements which have got something to do with habitat related matters, and not to do much with consumable products.

A field that could open up for Abhi-Ash is the endorsement of cars. India is emerged as the one of the chosen areas by the international automobile majors, and it is here that they can have a wide acceptability as a happy pair.


Copy of an advertisement product has a very singular nomenclature and existence, in the sense that the story revolves around a hero/ heroine and marriage between them does not translate into marriage of opportunities for multitude of product endorsements.
 
Top