ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

Compliance, Identification & Internalization

Compliance, Identification & Internalization

Discuss Compliance, Identification & Internalization within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; These latter two processes are particularly applicable to celebrity-endorsed advertising. Compliance infers that another individual or group of individuals influences ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Compliance, Identification & Internalization
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Compliance, Identification & Internalization - October 15th, 2010

These latter two processes are particularly applicable to celebrity-endorsed advertising.
Compliance infers that another individual or group of individuals influences an individual cause he or she hopes to achieve a favourable reaction from this other group. This process of social influence is not directly applicable to celebrity advertising because there is little, if any, interaction between the celebrity and the consumer.
Identification applies to the situation wherein the individuals emulate the attitudes or behaviour of another person or group, simply because they aspire to be like that person or group. This process is the basis for referent power. It was found that celebrities are more commonly liked than a typical consumer spokesperson.


Internalization as a process of social influence is said to occur when individuals adopt the attitude or behaviour of another person because that behaviour is viewed as honest and sincere and is congruent with their value system.


The effectiveness of celebrity advertising traditionally has not been strongly linked to this process, as a celebrity's reason for promoting a product can just as easily be attributed by the consumer to an external motive (i.e., payment of fee) as to an internal motive (i.e., the celebrity's true belief in the value and benefit of the product).


An important issue of concern relates to the development of a strategy for use in Celebrity Advertising, which benefits from the dramatic impact of dual support of both the identification and internalization processes of social influence. Celebrities are well-liked, but the techniques that can be used to enhance their credibility as spokespeople, and therefore, tie-in more closely with the internalization process needs to be looked into.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Related to Compliance, Identification & Internalization
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Training Need Identification Charu Bansal Resolve Your Query - Get Help and discuss Projects 13 February 23rd, 2012 10:21 PM
Identification of training needs of employees OldProjectsData Human Resources Management (H.R) 59 October 20th, 2011 08:06 PM
sardar identification Praveen Kumar LaUghTeR AccEleRatED , Just CHILL !! 0 September 19th, 2009 08:51 PM
Identification of training needs of employees srisuji Human Resources Management 2 September 17th, 2009 12:35 AM
identification of training needs Nikita Shetty Human Resources Management 5 May 27th, 2009 01:13 PM
 

Reply

Bookmarks

Tags
andamp, compliance, identification, internalization

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

notes on Brand Management ( 1 2 3... Last Page)
Last post by Mahi Menon
1 Hour Ago 10:43 AM
33 Replies
Solution Manual on Cost... ( 1 2)
Last post by Jorge Espada
2 Hours Ago 09:39 AM
18 Replies
Mutual Fund Project ( 1 2)
Last post by Palak Agarwal
14 Hours Ago 09:09 PM
13 Replies
INTRODUCTION OF...
Last post by Palak Agarwal
14 Hours Ago 09:06 PM
2 Replies
Epic Research Update :...
Last post by Epic Research
19 Hours Ago 04:24 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
19 Hours Ago 04:20 PM
1 Replies
Can facebook can be used... ( 1 2 3)
Last post by Kiky Idforq
20 Hours Ago 03:20 PM
29 Replies
Indians Perform Better...
Last post by Kiky Idforq
20 Hours Ago 03:18 PM
3 Replies
Hard work or Smart work... ( 1 2)
Last post by Kiky Idforq
20 Hours Ago 03:17 PM
14 Replies
Should tobacco companies...
Last post by Kiky Idforq
20 Hours Ago 03:15 PM
4 Replies
Are english skills...
Last post by Kiky Idforq
20 Hours Ago 03:14 PM
7 Replies
Wisdom does not come...
Last post by Kiky Idforq
20 Hours Ago 03:12 PM
3 Replies
Download more than 300...
Last post by Abhaya Panda
22 Hours Ago 01:30 PM
3 Replies
Happy Dhanteras Quotes,...
Last post by Krunal Dhabhi
1 Day Ago 10:51 AM
1 Replies
Solution manual on...
Last post by Andrew Ken
1 Day Ago 06:35 AM
1 Replies

» Projects Helpline

Solution manual on...
Last post by Andrew Ken
1 Day Ago 06:35 AM
Stock Marketing TYBMS...
Last post by Rajat Audichya
5 Days Ago 05:42 PM
CRM- Hotel Industry
Last post by Matt Martin
6 Days Ago 10:32 PM
advertising in telecom...
by kpis_02
Last post by Mohit Utmani
1 Week Ago 10:45 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in