ORGANIZATIONAL STRUCTURE OF A PR AGENCY

abhishreshthaa

New member
ORGANIZATIONAL STRUCTURE OF A PR AGENCY


On the basis of size PR agencies can be classified into:

 Big Agencies

 Medium sized Agencies

 Small Agencies

In big agencies the scope for growth is large, whereas in small agencies responsibility may be very high but there is little scope for growth.
When the number of clients of a small agency increases it needs to hire new people, and gradually becomes a medium sized organization.
 
PR agency is one of the most important factor in maintaining goodwill of the organisation. Effective communication is the only skill you required in PR. well, organisational structure of PR have to be efficient and diplomatic. They employee which comprises organisational structure, needed to be diplomatic in communication and managing media is the biggest task for them. They have the clear sense of how to communicate and what to communicate.

:SugarwareZ-289:
 
Top