abhishreshthaa
New member
ORGANIZATIONAL STRUCTURE OF A PR AGENCY
On the basis of size PR agencies can be classified into:
Big Agencies
Medium sized Agencies
Small Agencies
In big agencies the scope for growth is large, whereas in small agencies responsibility may be very high but there is little scope for growth.
When the number of clients of a small agency increases it needs to hire new people, and gradually becomes a medium sized organization.
On the basis of size PR agencies can be classified into:
Big Agencies
Medium sized Agencies
Small Agencies
In big agencies the scope for growth is large, whereas in small agencies responsibility may be very high but there is little scope for growth.
When the number of clients of a small agency increases it needs to hire new people, and gradually becomes a medium sized organization.