ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

10 BASIC PRINCIPLES

10 BASIC PRINCIPLES

Discuss 10 BASIC PRINCIPLES within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; ORGANIZATIONAL ROLE & FUNCTIONS: 10 BASIC PRINCIPLES We can describe the function and role of public relations practice by stating ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
10 BASIC PRINCIPLES
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
10 BASIC PRINCIPLES - October 12th, 2010

ORGANIZATIONAL ROLE & FUNCTIONS: 10 BASIC PRINCIPLES

We can describe the function and role of public relations practice by stating ten basic principles:


1. Public relations deal with reality, not false fronts. Conscientiously planned programs that put the public interest in the forefront are the basis of sound public relations policy.(PR deals with facts, not fiction.)


2. Public relations is a service-oriented profession in which public interest, not personal reward, should be the primary consideration. (PR is a public not personal, service.)


3. Since the public relations practitioner must go to the public to seek support for programs and policies, public interest is the central criterion by which he or she should select these programs and policies. (PR practitioners must have the guts to say no to a client or to refuse a deceptive program.)


4. Because the public relations practitioner reaches many publics through mass media, which are the public channels of communication, the integrity of these channels must be preserved. (PR practitioners should never lie to the news media, either outright or by implication.)


5. Because PR practitioners are in the middle between an organization and its publics, they must be effective communicators – conveying information back and forth until understanding is reached.


6. To expedite two-way communication and to be responsible communicators, public relations practitioners must use scientific public opinion research extensively. (PR cannot afford to be a guessing game.)


7. To understand what their publics are saying and to reach them effectively, public relations practitioners must employ the social sciences – psychology, sociology, social psychology, public opinion, communications study and semantics. (Intuition is not enough.)


8. Because a lot of people do PR research, the PR person must adapt the work of other related disciplines, including learning theory and other psychology theories, sociology, political science, economics and history. (The PR field requires multidisciplinary applications.)


9. Public relations practitioners are obligated to explain problems to the public before these problems become crisis. (PR practitioners should alert and advise, so people won’t be taken by surprise.)


10. A public relations practitioner should be measured by only one standard: ethical performance. (A PR practitioner is only as good as the reputation he or she deserves.)
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to 10 BASIC PRINCIPLES
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Basic Principles of Indian Ethos Sunanda K. Chavan Indian Management Thoughts and Practices 0 September 6th, 2010 01:33 PM
Basic Public Health Principles hitesh 619 Human Resources Management (H.R) 0 August 6th, 2009 03:32 PM
BASIC PRINCIPLES OF INCOME-TAX LAW DK 2424 Financial Management ( FM ) 1 July 8th, 2009 09:55 PM
basic copyrights:ppt Manish V Dhanwani Legal Environment and Advertising Ethics 0 June 3rd, 2009 08:08 PM
Basic Management of principles Ravindra Desai Principles of Management ( P.O.M) 1 January 16th, 2009 02:46 PM
 

Reply

Bookmarks

Tags
basic, principles

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

The Cathford Group...
Last post by Stephanie Lim
22 Hours Ago 09:34 AM
0 Replies
Case Study of Industrial... ( 1 2 3... Last Page)
Last post by Er Shruti Bahl
1 Day Ago 03:43 AM
33 Replies
Position of Women in...
Last post by Peter Karl
1 Day Ago 11:55 PM
8 Replies
Do Aliens Really Exhist?
Last post by Peter Karl
1 Day Ago 11:44 PM
2 Replies
Solution Manual on... ( 1 2 3... Last Page)
Last post by Yui Mun
1 Day Ago 11:44 PM
54 Replies
Solution Manual on Cost... ( 1 2)
Last post by Yui Mun
1 Day Ago 11:43 PM
16 Replies
Education and success -... ( 1 2 3... Last Page)
Last post by Peter Karl
1 Day Ago 11:43 PM
47 Replies
Are women dominant ( 1 2 3... Last Page)
Last post by Peter Karl
1 Day Ago 11:37 PM
90 Replies
How I Prepared Myself... ( 1 2)
Last post by Peter Karl
1 Day Ago 11:29 PM
16 Replies
Hello Everyon
Last post by Peter Karl
1 Day Ago 11:23 PM
0 Replies
Happy Vinayaka Chaturthi...
Last post by Pramit Singh
1 Day Ago 11:16 PM
1 Replies
Ganesh Chaturthi SMS,...
Last post by Pramit Singh
1 Day Ago 11:15 PM
1 Replies
Ganesh Chaturthi Special...
Last post by Pramit Singh
1 Day Ago 11:11 PM
1 Replies
Kurukshetra University...
Last post by Kirti Soni
1 Day Ago 09:57 PM
1 Replies
Kurukshetra University...
Last post by Kirti Soni
1 Day Ago 09:56 PM
1 Replies

» Projects Helpline

need books Operation...
Last post by Krunal Dhabhi
3 Days Ago 09:22 PM
7 ps of bank marketing
Last post by Sardar Waqas
6 Days Ago 07:34 PM
Retail Management Notes
Last post by Bhautik Kawa
1 Week Ago 08:11 AM
supply chain management
Last post by Swapnil Chormale
1 Week Ago 07:58 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in