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Bill back allowance

Discuss Bill back allowance within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; The manufacturer offers a discount for every item purchased during the promotion period. At the end after the promotion is ...

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Bill back allowance
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Abhijeet S
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Bill back allowance - October 12th, 2010

The manufacturer offers a discount for every item purchased during the promotion period.


At the end after the promotion is over, the dealer counts the discount per unit for all the items bought during the promotion period, adds any additional promotional allowances as stipulated by the manufacturer and submits the statement.


He also needs to submit the bill for all such items.
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Re: Bill back allowance - June 29th, 2015

Meaning of Bill back Allowances

Bill-Back Allowance. a form of trade promotion in which retailers receive allowances from a manufacturer for featuring its product or brand in designated advertisements or displays; in effect, the retailer charges the manufacturer for this promotion.

1) Visibility enhances

2) Bonding between retailer and manufacturer becomes stronger
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