Brand placement -
October 12th, 2010
• Brand placement
Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s brand featured in movies and television shows.
The use of a brand by actors and actresses or the mere association of the brand with a popular film/ television show can create a positive image and have a huge impact on the sales of a brand.
Marketers and advertisers used to think that brand placements affected only consumers’ perceptions of a brand, much like advertising. But recent brand placements have shown that the technique can have a sales impact like a traditional sales promotions.
Brand placement has varying results; if the brand name is spoken aloud the impact can be dramatic but less obvious placements, referred to as background placements are considered by some as a waste of money.
Coke in Yaadein , Pepsi in Khushi
Pass Pass in Yaadein
Help Others > Network > Grow
Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.