Discuss Brand placement within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; • Brand placement Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s ...
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Brand placement - October 12th, 2010
• Brand placement
Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s brand featured in movies and television shows.
The use of a brand by actors and actresses or the mere association of the brand with a popular film/ television show can create a positive image and have a huge impact on the sales of a brand.
Marketers and advertisers used to think that brand placements affected only consumers’ perceptions of a brand, much like advertising. But recent brand placements have shown that the technique can have a sales impact like a traditional sales promotions.
Brand placement has varying results; if the brand name is spoken aloud the impact can be dramatic but less obvious placements, referred to as background placements are considered by some as a waste of money.
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