ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond

Go Back   ManagementParadise.com Forums > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

Brand placement

Discuss Brand placement within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; • Brand placement Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s ...

Reply

 

Thread Tools Display Modes
Advertisements
Brand placement
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
Status: Offline
Posts: 7,045
Join Date: May 2010
Brand placement - October 12th, 2010

• Brand placement

Brand placement often referred to, as product placement is the sales promotions technique of getting a marketer’s brand featured in movies and television shows.


The use of a brand by actors and actresses or the mere association of the brand with a popular film/ television show can create a positive image and have a huge impact on the sales of a brand.



Marketers and advertisers used to think that brand placements affected only consumers’ perceptions of a brand, much like advertising. But recent brand placements have shown that the technique can have a sales impact like a traditional sales promotions.



Brand placement has varying results; if the brand name is spoken aloud the impact can be dramatic but less obvious placements, referred to as background placements are considered by some as a waste of money.

 Coke in Yaadein , Pepsi in Khushi
 Pass Pass in Yaadein
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote

Related to Brand placement
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Brand Sales Mgr (Premium Luxury Brand), 5-6 years exp, Chennai Maya Raichura JOB OFFERS , Recruitments , Placements !! 0 December 9th, 2009 07:51 AM
Brand-Valuation-Key-to-Unlock-the-Benefits-From-Your-Brand-Assets rohini.r619 Marketing Management 1 July 23rd, 2009 03:38 PM
Brand positioning, brand identity and equity and packaging paperwala Marketing Management 7 December 30th, 2008 10:22 AM
On campus Placement preparation tips & share ur placement experience Adammbabt Indian B schools, College Zone and Campus Talks 1 October 1st, 2007 12:52 AM
 
Re: Brand placement
Old
 (2 (permalink))
DIVYA PRASAD
DIVIS is an unknown quantity at this point
 
DIVIS
Student of BMS at SIES COLLEGE OF MANAGEMENT STUDIES
Navi Mumbai, Maharashtra
Status: Offline
Posts: 6
Join Date: Jun 2010
Re: Brand placement - November 5th, 2010

BRAND PLACEMENT PLACES A VERY IMPORTANT ROLE IN TODAY'S MARKETING WORLD.......
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
brand image, brand placement, brand positioning, brand value, branded, branding process, case study, communication objective, consumer insights, context of pollution, high awareness, key insights, low trials, market penetration, market rule, me-too, role of advertising, spur volumes, value-added

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

Solution Manual on Cost... ( 1 2)
Last post by Prince Hani
48 Minutes Ago 11:23 PM
Solution of Matz Uzry...
Last post by Prince Hani
50 Minutes Ago 11:21 PM
performance mangement
Last post by Prince Hani
58 Minutes Ago 11:12 PM
hi friends have a cool...
Last post by Prince Hani
1 Hour Ago 11:06 PM
refreash ur maind
Last post by Prince Hani
1 Hour Ago 11:03 PM

» Ads


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2016 Management Paradise. A Management Paradise Venture