abhishreshthaa
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• Trial offers
Trial offers have the same goal as sampling – to induce consumer trial use of a brand- but they are used for more expensive items.
Ex: exercise equipment, appliances, consumer electronics, etc. the expense to the firm of course can be formidable. Segments chosen for this sales promotion technique must have high sales potential.
Trial offers have the same goal as sampling – to induce consumer trial use of a brand- but they are used for more expensive items.
Ex: exercise equipment, appliances, consumer electronics, etc. the expense to the firm of course can be formidable. Segments chosen for this sales promotion technique must have high sales potential.