ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

Positioning by cultural symbols

Positioning by cultural symbols

Discuss Positioning by cultural symbols within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; Positioning by cultural symbols: An additional positioning strategy where in the cultural symbols are used to differntiate the brands. Examples ...

Reply
 
LinkBack Thread Tools Display Modes
Positioning by cultural symbols
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Positioning by cultural symbols - October 11th, 2010

Positioning by cultural symbols:

An additional positioning strategy where in the cultural symbols are used to differntiate the brands. Examples would be Humara Bajaj, Tata Tea, Ronald McDonald. Each of these symbols has successfully differentiated the product it represents from competitors.

“Every advertisement must be considered as a contribution to complex symbol which is a brand image”- Comment.


 To understand this statement it is necessary to have a clear understanding of the term BRAND IMAGE. Consumers vary as to which brand attributes they see as most relevant and the importance they attach to each attribute. They will pay the most attention to the attributes that deliver the sought benefits. The market for a product can often be segmented according to the attributes that are salient to different consumer groups. The consumer develops a set of beliefs about where each brand stands on each attribute. These set of beliefs about the brand make up brand image.


 Brand identity and brand image need to be distinguished. Identity comprises the ways that company aims to identify or position itself or its product. Image is the way the public perceives the company or its products. Image is affected by many factors beyond the company’s control.


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to Positioning by cultural symbols
 
Similar Threads
Thread Thread Starter Forum Replies Last Post
Symbols & Logos Sunanda K. Chavan Introduction to Advertising 0 September 20th, 2010 04:01 PM
Cultural Values in Cross Cultural Advertising Sunanda K. Chavan Introduction to Advertising 0 September 14th, 2010 01:12 PM
women as sex symbols nayanam Introduction to Culture Studies 0 May 30th, 2009 05:08 PM
Cultural Influences Chirag Pahuja Marketing Management ( RM , IM ) 0 December 20th, 2008 09:53 PM
Cultural Humor Sushobhan Sanyal LaUghTeR AccEleRatED , Just CHILL !! 0 November 19th, 2006 08:43 PM
 

Reply

Bookmarks

Tags
cultural, positioning, symbols

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
Pepsi IPL 7 Live match -...
Last post by Yashwant Naik
1 Hour Ago 11:27 PM
0 Replies
QUANTITATIVE TECHNIQUES...
Last post by Naeem Bashir
5 Hours Ago 07:28 PM
0 Replies
need an answer...
Last post by Bhautik Kawa
7 Hours Ago 05:05 PM
1 Replies
Solution manual on... ( 1 2 3)
Last post by Bilal Yaqub
8 Hours Ago 04:08 PM
25 Replies
TYBMS Sem 6 Important...
Last post by Parvathy Bms
9 Hours Ago 02:58 PM
0 Replies
Matz Uzry 7th edition of...
Last post by Aamna Ashiq
1 Day Ago 08:47 PM
0 Replies
Solution of Matz Uzry...
Last post by Aamna Ashiq
1 Day Ago 08:42 PM
0 Replies
New Classic iPhone 6!
Last post by Vinod Gupta
1 Day Ago 06:07 PM
0 Replies
HTC Launched Budget...
Last post by Vinod Gupta
1 Day Ago 06:02 PM
0 Replies
Man City FC Won!
Last post by Vinod Gupta
1 Day Ago 05:57 PM
0 Replies
Canvas Doodle 3 for Rs:...
Last post by Vinod Gupta
1 Day Ago 05:51 PM
0 Replies
Google's Animated Earth...
Last post by Vinod Gupta
1 Day Ago 05:45 PM
0 Replies
Daily Ncdex Trading Tips...
Last post by Riya Bajaj
1 Day Ago 04:40 PM
1 Replies
National Institute of...
Last post by Murgha Joshi
1 Day Ago 12:48 PM
0 Replies
National Institute of...
Last post by Murgha Joshi
1 Day Ago 12:37 PM
0 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
1 Week Ago 06:12 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in