ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

Positioning by cultural symbols

Positioning by cultural symbols

Discuss Positioning by cultural symbols within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; Positioning by cultural symbols: An additional positioning strategy where in the cultural symbols are used to differntiate the brands. Examples ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Positioning by cultural symbols
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
Status: Offline
Posts: 7,045
Join Date: May 2010
Positioning by cultural symbols - October 11th, 2010

Positioning by cultural symbols:

An additional positioning strategy where in the cultural symbols are used to differntiate the brands. Examples would be Humara Bajaj, Tata Tea, Ronald McDonald. Each of these symbols has successfully differentiated the product it represents from competitors.

“Every advertisement must be considered as a contribution to complex symbol which is a brand image”- Comment.


 To understand this statement it is necessary to have a clear understanding of the term BRAND IMAGE. Consumers vary as to which brand attributes they see as most relevant and the importance they attach to each attribute. They will pay the most attention to the attributes that deliver the sought benefits. The market for a product can often be segmented according to the attributes that are salient to different consumer groups. The consumer develops a set of beliefs about where each brand stands on each attribute. These set of beliefs about the brand make up brand image.


 Brand identity and brand image need to be distinguished. Identity comprises the ways that company aims to identify or position itself or its product. Image is the way the public perceives the company or its products. Image is affected by many factors beyond the company’s control.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to Positioning by cultural symbols
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Symbols & Logos Sunanda K. Chavan Introduction to Advertising 0 September 20th, 2010 04:01 PM
Cultural Values in Cross Cultural Advertising Sunanda K. Chavan Introduction to Advertising 0 September 14th, 2010 01:12 PM
women as sex symbols nayanam Introduction to Culture Studies 0 May 30th, 2009 05:08 PM
Cultural Influences Chirag Pahuja Marketing Management ( RM , IM ) 0 December 20th, 2008 09:53 PM
Cultural Humor Sushobhan Sanyal LaUghTeR AccEleRatED , Just CHILL !! 0 November 19th, 2006 08:43 PM
 
Reply

Bookmarks

Tags
cultural, positioning, symbols

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

Solution manual on Cost... ( 1 2 3... Last Page)
Last post by Hezron Jr
42 Minutes Ago 08:59 PM
52 Replies
Test bank on Business... ( 1 2)
Last post by Tony Cheung
1 Hour Ago 08:15 PM
13 Replies
Libya tells Arab summit...
Last post by Maya Raichura
19 Hours Ago 02:31 AM
0 Replies
New Zealand vs...
Last post by Pramit Singh
1 Day Ago 02:22 PM
0 Replies
Michael Clarke 'Right...
Last post by Pramit Singh
1 Day Ago 02:18 PM
0 Replies
Australia skipper...
Last post by Pramit Singh
1 Day Ago 02:16 PM
0 Replies
New Zealand hunting for...
Last post by Pramit Singh
1 Day Ago 02:13 PM
0 Replies
Who is prepared to Rule...
Last post by Pramit Singh
1 Day Ago 02:07 PM
0 Replies
MBA finance project... ( 1 2)
Last post by Isha Bhugra
1 Day Ago 12:47 PM
12 Replies
Retail Management Notes ( 1 2 3... Last Page)
Last post by Rajesh Nimbunkar
1 Day Ago 12:06 PM
30 Replies
Comcast - Not Talking to...
Last post by Pramit Singh
1 Day Ago 12:04 PM
0 Replies
Review - Get Hard, Toxic...
Last post by Pramit Singh
1 Day Ago 12:02 PM
0 Replies
Delhi Girl Mira Rajput...
Last post by Pramit Singh
1 Day Ago 12:00 PM
0 Replies
Young Comedian Olga...
Last post by Pramit Singh
1 Day Ago 11:57 AM
0 Replies
Reviewed - Samsung...
Last post by Pramit Singh
1 Day Ago 11:53 AM
0 Replies

» Ads






» Projects Helpline

Maharashtra Value Added...
Last post by Joel Francis
4 Days Ago 10:46 AM
Urgent help with Case...
Last post by Joel Francis
5 Days Ago 05:44 PM

» THE BIG FIGHT

No Threads to Display.
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in