ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

Positioning by Product Attributes and Benefits

Positioning by Product Attributes and Benefits

Discuss Positioning by Product Attributes and Benefits within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; 1. Positioning by Product Attributes and Benefits Associating a product with an attribute, a product feature or a consumer feature. ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Positioning by Product Attributes and Benefits
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Positioning by Product Attributes and Benefits - October 11th, 2010

1. Positioning by Product Attributes and Benefits


Associating a product with an attribute, a product feature or a consumer feature. Sometimes a product can be positioned in terms of two or more attributes simultaneously. The price/ quality attribute dimension is commonly used for positioning the products.



A common approach is setting the brand apart from competitors on the basis of the specific characteristics or benefits offered. Sometimes a product may be positioned on more than one product benefit. Marketers attempt to identify salient attributes (those that are important to consumers and are the basis for making a purchase decision)



For e.g.

• Consider the example of Ariel that offers a specific benefit of cleaning even the dirtiest of clothes because of the micro cleaning system in the product.


• Colgate offers benefits of preventing cavity and fresh breath.


• Promise, Balsara’s toothpaste, could break Colgate’s stronghold by being the first to claim that it contained clove, which differentiated it from the leader.


• Nirma offered the benefit of low price over Hindustan Lever’s Surf to become a success.


• Maruti Suzuki offers benefits of maximum fuel efficiency and safety over its competitors. This strategy helped it to get 60% of the Indian automobile market.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to Positioning by Product Attributes and Benefits
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
The benefits of Branding and Brand Positioning Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 14th, 2010 04:37 PM
Positioning By Product User Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 14th, 2010 04:24 PM
PRODUCT POSITIONING k_d Miscellaneous Project Reports 12 December 15th, 2009 12:14 PM
PRODUCT POSITIONING kedar Miscellaneous Project Reports 10 March 5th, 2009 04:54 PM
PRODUCT POSITIONING k_d Miscellaneous Project Reports 4 July 9th, 2008 07:57 PM
 

Re: Positioning by Product Attributes and Benefits
Old
 (2 (permalink))
Raj Verma
raj_verma61 is an unknown quantity at this point
 
raj_verma61
Management Paradise Newbie
Status: Offline
Posts: 280
Join Date: Aug 2013
Re: Positioning by Product Attributes and Benefits - 3 Weeks Ago

Thanks a lot for giving us this information.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
attributes, benefits, positioning, product

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Buy fake Passport...
Last post by Goerge Pasport22
10 Hours Ago 11:48 PM
0 Replies
Buy fake Passport...
Last post by Goerge Pasport22
10 Hours Ago 11:47 PM
0 Replies
PROJECT ON NON...
Last post by Vinod Gupta
13 Hours Ago 08:41 PM
1 Replies
9 Benefits of Managing...
Last post by Vinod Gupta
13 Hours Ago 08:38 PM
1 Replies
BLACK LISTED COMPANIES
Last post by Vinod Gupta
13 Hours Ago 08:37 PM
6 Replies
OBJECTIVES OF FINANCIAL...
Last post by Vinod Gupta
13 Hours Ago 08:36 PM
1 Replies
Solution manual on... ( 1 2 3)
Last post by Vinod Gupta
13 Hours Ago 08:33 PM
28 Replies
Pest Analysis On Cadbury
Last post by Vinod Gupta
13 Hours Ago 08:32 PM
1 Replies
Project Report on Hotel... ( 1 2 3... Last Page)
Last post by Vinod Gupta
13 Hours Ago 08:31 PM
104 Replies
Project on Tourism... ( 1 2 3... Last Page)
Last post by Vinod Gupta
13 Hours Ago 08:28 PM
44 Replies
Logo and Tag line for a...
Last post by Vinod Gupta
13 Hours Ago 08:27 PM
6 Replies
SWOT ANALYSIS ON...
Last post by Vinod Gupta
13 Hours Ago 08:25 PM
1 Replies
SOLUTION MANUAL on...
Last post by Epic Fighter
14 Hours Ago 07:43 PM
1 Replies
Solution manual on... ( 1 2 3... Last Page)
Last post by Rainbow Li
14 Hours Ago 07:27 PM
36 Replies
Norvell & Associates...
Last post by Julia Ward Howe
16 Hours Ago 05:23 PM
0 Replies

» Projects Helpline

need books Operation...
Last post by Krunal Dhabhi
6 Days Ago 09:22 PM
7 ps of bank marketing
Last post by Sardar Waqas
1 Week Ago 07:34 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in