ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

Positioning by Product Attributes and Benefits

Positioning by Product Attributes and Benefits

Discuss Positioning by Product Attributes and Benefits within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; 1. Positioning by Product Attributes and Benefits Associating a product with an attribute, a product feature or a consumer feature. ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Positioning by Product Attributes and Benefits
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
Status: Offline
Posts: 7,045
Join Date: May 2010
Positioning by Product Attributes and Benefits - October 11th, 2010

1. Positioning by Product Attributes and Benefits


Associating a product with an attribute, a product feature or a consumer feature. Sometimes a product can be positioned in terms of two or more attributes simultaneously. The price/ quality attribute dimension is commonly used for positioning the products.



A common approach is setting the brand apart from competitors on the basis of the specific characteristics or benefits offered. Sometimes a product may be positioned on more than one product benefit. Marketers attempt to identify salient attributes (those that are important to consumers and are the basis for making a purchase decision)



For e.g.

• Consider the example of Ariel that offers a specific benefit of cleaning even the dirtiest of clothes because of the micro cleaning system in the product.


• Colgate offers benefits of preventing cavity and fresh breath.


• Promise, Balsara’s toothpaste, could break Colgate’s stronghold by being the first to claim that it contained clove, which differentiated it from the leader.


• Nirma offered the benefit of low price over Hindustan Lever’s Surf to become a success.


• Maruti Suzuki offers benefits of maximum fuel efficiency and safety over its competitors. This strategy helped it to get 60% of the Indian automobile market.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to Positioning by Product Attributes and Benefits
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
The benefits of Branding and Brand Positioning Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 14th, 2010 04:37 PM
Positioning By Product User Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 14th, 2010 04:24 PM
PRODUCT POSITIONING k_d Miscellaneous Project Reports 12 December 15th, 2009 12:14 PM
PRODUCT POSITIONING kedar Miscellaneous Project Reports 10 March 5th, 2009 04:54 PM
PRODUCT POSITIONING k_d Miscellaneous Project Reports 4 July 9th, 2008 07:57 PM
 
Re: Positioning by Product Attributes and Benefits
Old
 (2 (permalink))
Raj Verma
raj_verma61 is an unknown quantity at this point
 
raj_verma61
Management Paradise Newbie
Status: Offline
Posts: 308
Join Date: Aug 2013
Re: Positioning by Product Attributes and Benefits - August 7th, 2014

Thanks a lot for giving us this information.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
attributes, benefits, positioning, product

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

Engineering colleges in...
Last post by Address Wall
46 Minutes Ago 10:17 PM
0 Replies
U.S. News Data: Online...
Last post by Maya Raichura
2 Hours Ago 08:20 PM
0 Replies
Trading in Indian...
Last post by Bourse India
5 Hours Ago 05:43 PM
1 Replies
Executive MBA at Christ...
Last post by Joel Francis
7 Hours Ago 03:12 PM
3 Replies
List of AICTE approved...
Last post by Joel Francis
7 Hours Ago 03:11 PM
1 Replies
List of AICTE Approved...
Last post by Joel Francis
7 Hours Ago 03:10 PM
0 Replies
Aussie Still Partying in...
Last post by Jagruti Shah
9 Hours Ago 01:55 PM
0 Replies
Aussie won by...
Last post by Jagruti Shah
9 Hours Ago 01:50 PM
0 Replies
ICC Reports Team of The...
Last post by Jagruti Shah
9 Hours Ago 01:44 PM
0 Replies
Needs to Change -...
Last post by Jagruti Shah
9 Hours Ago 01:42 PM
0 Replies
Call to Change ODI Field...
Last post by Jagruti Shah
9 Hours Ago 01:40 PM
0 Replies
MBA Program 2015 -...
Last post by Diva Giri
9 Hours Ago 01:29 PM
1 Replies
Test Pattern for NMIMS...
Last post by Diva Giri
10 Hours Ago 12:28 PM
1 Replies
Celebrities Took Part in...
Last post by Jagruti Shah
10 Hours Ago 12:03 PM
0 Replies
Angelina Jolie, Jennifer...
Last post by Jagruti Shah
11 Hours Ago 12:01 PM
0 Replies

» Ads






» Projects Helpline

Retail Management Notes
Last post by Rajesh Nimbunkar
2 Days Ago 12:06 PM
Maharashtra Value Added...
Last post by Joel Francis
5 Days Ago 10:46 AM
Urgent help with Case...
Last post by Joel Francis
6 Days Ago 05:44 PM

» THE BIG FIGHT

No Threads to Display.
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in