SALES AS AN ADVERTISING OBJECTIVE

sunandaC

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SALES AS AN ADVERTISING OBJECTIVE

Many marketing managers view their advertising and promotional programs from a sales perspective and argue that sales or some related measure such as market share is the only meaningful goal for advertising and thus should be the basis for setting objectives.

They take the position that the basic reason a firm spends money on advertising and promotion is to sell its products or services.

Thus they argue that any money spent on advertising should produce measurable sales results.
 
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