ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

IMPORTANCE OF MEDIA IN ADVERTISING

IMPORTANCE OF MEDIA IN ADVERTISING

Discuss IMPORTANCE OF MEDIA IN ADVERTISING within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; IMPORTANCE OF MEDIA IN ADVERTISING Effective advertising refers to informing the public about the right product at the right time ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
IMPORTANCE OF MEDIA IN ADVERTISING
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
IMPORTANCE OF MEDIA IN ADVERTISING - September 14th, 2010

IMPORTANCE OF MEDIA IN ADVERTISING



Effective advertising refers to informing the public about the right product at the right time through the right medium.

Conveying a right message through a wrong medium at the wrong time would definitely a waste of resources. For e.g. cigarette advertising.

The target market for this is man in the age group of 25-60 years. The advertiser would consider placing ads in magazine having a predominantly male readership.

Advertising in magazines having a predominantly female readership would be mostly wasteful for this product.

It may be true that rarely does any magazine have a 100 % male readership.

Therefore, the right media selection is the crux of the success of the entire advertising campaign.

The effectiveness of a well-designed advertising message depends upon “when” &”where” it is realized.

There are “time” &”place” decisions. In short we may say that the success of advertising depends upon the right selection of media, the timely

release of the advertisement message, its frequency and continuity, and the place of its release.
Advertisements
Friends: (0)
Reply With Quote
Related to IMPORTANCE OF MEDIA IN ADVERTISING
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Importance of Advertising Rahul Parab Marketing Management 4 October 3rd, 2009 02:42 PM
Media and Advertising Rahul Parab JOB OFFERS , Recruitments , Placements !! 4 May 13th, 2009 03:42 PM
ADVERTISING- MEDIA GURUS Vishal Bhawsinghka Articles !! 1 May 3rd, 2009 02:31 PM
Ambient Media Advertising yashtaxfree Marketing Management 0 April 3rd, 2009 01:08 AM
advertising- media Rohit R Marketing Management 2 March 9th, 2008 09:19 PM
 

Reply

Bookmarks

Tags
advertising, importance, media

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Mr.Modi's 'Swach Bharat'...
Last post by Joel Francis
1 Hour Ago 10:11 AM
0 Replies
need project on material...
Last post by Jason Andreasen
3 Hours Ago 08:22 AM
3 Replies
IBSAT 2014 dates...
Last post by Jason Andreasen
3 Hours Ago 08:20 AM
1 Replies
BA 4th Semester...
Last post by Jason Andreasen
3 Hours Ago 08:19 AM
1 Replies
MSBSHSE 10th...
Last post by Jason Andreasen
3 Hours Ago 08:18 AM
1 Replies
Admit Card is Available...
Last post by Jason Andreasen
3 Hours Ago 08:16 AM
2 Replies
SBI PO Result 2014...
Last post by Jason Andreasen
3 Hours Ago 08:14 AM
1 Replies
Admit Card is Available...
Last post by Jason Andreasen
3 Hours Ago 08:12 AM
1 Replies
! Happy Teacher's Day !
Last post by Jason Andreasen
3 Hours Ago 08:10 AM
5 Replies
Happy Janmashtami!
Last post by Jason Andreasen
3 Hours Ago 08:08 AM
2 Replies
A Very Happy Birthday To...
Last post by Jason Andreasen
3 Hours Ago 08:06 AM
7 Replies
Answer Keys for GSEB...
Last post by Jason Andreasen
3 Hours Ago 08:03 AM
1 Replies
Solution manual on... ( 1 2)
Last post by Dennis Ng
8 Hours Ago 03:45 AM
16 Replies
Six Easy ways to earn,...
Last post by Joel Francis
17 Hours Ago 06:45 PM
0 Replies
Nuclear powers (Our...
Last post by Naveed Saber
1 Day Ago 11:01 AM
2 Replies

» Projects Helpline

No Threads to Display.

» THE BIG FIGHT

ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in