ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

IMPORTANCE OF MEDIA IN ADVERTISING

IMPORTANCE OF MEDIA IN ADVERTISING

Discuss IMPORTANCE OF MEDIA IN ADVERTISING within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; IMPORTANCE OF MEDIA IN ADVERTISING Effective advertising refers to informing the public about the right product at the right time ...

Reply
 
LinkBack Thread Tools Display Modes
IMPORTANCE OF MEDIA IN ADVERTISING
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
IMPORTANCE OF MEDIA IN ADVERTISING - September 14th, 2010

IMPORTANCE OF MEDIA IN ADVERTISING



Effective advertising refers to informing the public about the right product at the right time through the right medium.

Conveying a right message through a wrong medium at the wrong time would definitely a waste of resources. For e.g. cigarette advertising.

The target market for this is man in the age group of 25-60 years. The advertiser would consider placing ads in magazine having a predominantly male readership.

Advertising in magazines having a predominantly female readership would be mostly wasteful for this product.

It may be true that rarely does any magazine have a 100 % male readership.

Therefore, the right media selection is the crux of the success of the entire advertising campaign.

The effectiveness of a well-designed advertising message depends upon “when” &”where” it is realized.

There are “time” &”place” decisions. In short we may say that the success of advertising depends upon the right selection of media, the timely

release of the advertisement message, its frequency and continuity, and the place of its release.
Friends: (0)
Reply With Quote
Related to IMPORTANCE OF MEDIA IN ADVERTISING
 
Similar Threads
Thread Thread Starter Forum Replies Last Post
Importance of Advertising Rahul Parab Marketing Management 4 October 3rd, 2009 02:42 PM
Media and Advertising Rahul Parab JOB OFFERS , Recruitments , Placements !! 4 May 13th, 2009 03:42 PM
ADVERTISING- MEDIA GURUS Vishal Bhawsinghka Articles !! 1 May 3rd, 2009 02:31 PM
Ambient Media Advertising yashtaxfree Marketing Management 0 April 3rd, 2009 01:08 AM
advertising- media Rohit R Marketing Management 2 March 9th, 2008 09:19 PM
 

Reply

Bookmarks

Tags
advertising, importance, media

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
Solution manual on Cost... ( 1 2 3... Last Page)
Last post by Ahmed Shousha
4 Hours Ago 02:26 AM
35 Replies
Pepsi IPL7 Match -...
Last post by Yashwant Naik
8 Hours Ago 10:40 PM
0 Replies
Testbank on Human... ( 1 2)
Last post by Sinem At?lgan
10 Hours Ago 08:47 PM
15 Replies
Should Parents allow... ( 1 2 3... Last Page)
11 Hours Ago 07:33 PM
35 Replies
Project on CRM (... ( 1 2 3... Last Page)
Last post by Vish Kumar
12 Hours Ago 06:12 PM
249 Replies
Windsor Brokers - Short...
Last post by Windsor Brokers
13 Hours Ago 05:34 PM
0 Replies
Mandatory Registration...
Last post by Stella Lauren
13 Hours Ago 05:30 PM
0 Replies
One Person Company - All...
Last post by Joel Francis
14 Hours Ago 04:09 PM
0 Replies
Short Term Technical... ( 1 2 3... Last Page)
Last post by Riya Bajaj
16 Hours Ago 03:07 PM
41 Replies
Mumbai Indians Vs....
Last post by Jagruti Shah
17 Hours Ago 01:39 PM
1 Replies
Solution manual of...
Last post by Daran Ed
1 Day Ago 08:49 PM
2 Replies
Solution manual of... ( 1 2)
Last post by Daran Ed
1 Day Ago 08:41 PM
18 Replies
Marc Marquez Won His...
Last post by Ritesh Maratha
1 Day Ago 05:30 PM
0 Replies
Manny Pacquiao
Last post by Ritesh Maratha
1 Day Ago 05:25 PM
0 Replies
Liverpool Can Win The...
Last post by Ritesh Maratha
1 Day Ago 05:20 PM
0 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
12 Hours Ago 06:12 PM
100 Marks Project on...
by msdhoni
Last post by Bhautik Kawa
2 Days Ago 11:55 AM
Ask Gaurav Mishra for...
1 Week Ago 09:33 PM
PROJECT REPORT ON HOTEL...
Last post by Bhautik Kawa
1 Week Ago 12:40 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in