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IMPORTANCE OF MEDIA IN ADVERTISING

IMPORTANCE OF MEDIA IN ADVERTISING

Discuss IMPORTANCE OF MEDIA IN ADVERTISING within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; IMPORTANCE OF MEDIA IN ADVERTISING Effective advertising refers to informing the public about the right product at the right time ...

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IMPORTANCE OF MEDIA IN ADVERTISING
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Sunanda K. Chavan
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IMPORTANCE OF MEDIA IN ADVERTISING - September 14th, 2010

IMPORTANCE OF MEDIA IN ADVERTISING



Effective advertising refers to informing the public about the right product at the right time through the right medium.

Conveying a right message through a wrong medium at the wrong time would definitely a waste of resources. For e.g. cigarette advertising.

The target market for this is man in the age group of 25-60 years. The advertiser would consider placing ads in magazine having a predominantly male readership.

Advertising in magazines having a predominantly female readership would be mostly wasteful for this product.

It may be true that rarely does any magazine have a 100 % male readership.

Therefore, the right media selection is the crux of the success of the entire advertising campaign.

The effectiveness of a well-designed advertising message depends upon “when” &”where” it is realized.

There are “time” &”place” decisions. In short we may say that the success of advertising depends upon the right selection of media, the timely

release of the advertisement message, its frequency and continuity, and the place of its release.
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Re: IMPORTANCE OF MEDIA IN ADVERTISING
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Pandey Bhoopendra
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Re: IMPORTANCE OF MEDIA IN ADVERTISING - May 25th, 2015

This is the best topic, which i love the most. Media in advertising plays very crucial and mandatory role, without media advertising won't survive. This is an immense topic, I would like to summarize it in short. Media can be in any form, there are media vehicle like television,radio, newspaper, social media. With the help of these media usually, we get news,entertainment and myriads of advertising daily. We are exposed to so many adverting everyday creates advertising clutter. Here media too require advertising to enhance their quality and boost their channels revenues.
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Pandey Bhoopendra
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Re: IMPORTANCE OF MEDIA IN ADVERTISING - May 25th, 2015

Importance of media, in advertising is immense . Without media ,advertising won;'t survive. Media basically includes medium like television, newspaper,radio,social media etc. With the help of these medium advertisers try to convey the message to their selected target audience . Even though Media too require Advertising too enhance their channels and quality. Media receives and handsome amount of money from advertising.
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William Goldsmith
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Re: IMPORTANCE OF MEDIA IN ADVERTISING - 4 Weeks Ago

Media has now became an important for any advertising and promotion of product. It an easy way of communication. People get easily aware of the news,information,messages. Social media has became best platform for networking worldwide.

Last edited by william89; 4 Weeks Ago at 11:41 AM.. Reason: sentence was incorrect
   
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