: Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond

Go Back Forums > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Introduction to Advertising

Commercialization of culture Case Study

Commercialization of culture Case Study

Discuss Commercialization of culture Case Study within the Introduction to Advertising forums, part of the BMM Paradise for Bachelors in Mass Media category; Commercialization of culture Case Study Abstract When political economists analyze the commercialization of culture, they tend to focus upon structural ...



LinkBack Thread Tools Display Modes
Commercialization of culture Case Study
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
Management Paradise Guru
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Commercialization of culture Case Study - September 14th, 2010

Commercialization of culture Case Study


When political economists analyze the commercialization of culture, they tend to focus upon structural characteristics by which cultural products are transformed into commodity forms.

By expanding this inquiry into the social relations of culture and ideology, however, it may be possible to open further dimensions of analysis.

Specifically, how do the structural relations of production (for example, ownership and control, economies of scale, modes of distribution) bear

upon the social and ideological relations of consumption? Ellen Riordan (2002) insists that the way in which structure

influences media content and ideology within the context of consumer practices is underexplored and undertheorized. “In

order to further understand capitalism, and its relationship to the daily lives of people, political economists must focus

on the meaning of consumption, not only as it results from a crisis of overproduction, but also… (in) understanding

wants and desires as experienced by individuals and groups of people…” (Riordan6).

To that end, it looks at three cultural products whose structures of production have deep relations to the ideology and

practice of consumption. It explores the phenomenon of malling, a place “to shore up the boundaries of the self via

commodities which beckon with promise of perfection…” (Morse 198). It looks at the commercialization of children’s

culture in which business synergies are resulting, critics say, in the appropriation of child’s play and imagination. And

finally, it examines the relations between advertisers and magazines, where policies of control and censorship lead to

the reproduction of idealized images, and people are made to identify themselves not with what they produce, but with

what they consume

Case Study

1) The R&D/production interface is a key component of the innovation process. Effective transfer of technology across

this interface has a direct bearing on the success of commercializing new technologies. Martin Ginn and Albert

Rubenstein intensively studied three strategic business units of a major chemical company to examine how behavioral

and performance variables interrelate for the key participants. The interface was found to be a key focus for

interpersonal conflict. The conflict was found to be exacerbated by such factors as goal incompatibility, manufacturing

complexity, uncertainty of product outcomes, exercises of power, and imperatives for action. Interestingly, projects

which were more successful, both technically and commercially, tended to have higher levels of conflict and more

superordinate goals than those that were less successful. Increasing compatibility of goals among participating groups

is suggested as a means for improving interface relations.

2) This study investigates the impacts of tourism, as perceived by the residents of Pythagorion, a well-established

tourism destination on the Greek island of Samos. Interviews conducted with heads of households revealed that

residents not only supported the current magnitude of the tourism industry but also favored its expansion. Despite this,

the respondents identified a number of negative tourism impacts, which, in their opinion, affected the town. These

impacts included high prices, drug addiction, vandalism, brawls, sexual harassment and crimes. The study reconfirmed

that those respondents who were economically dependent on tourism had more positive attitudes towards the industry

than those who were not dependent on it.
Friends: (0)
Reply With Quote
Your Friendly Helper
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello, I am your friendly Helper. Check the related links below which might be of your interest.
Not a Member Yet ?? Sign Up Now. Click Here and If you are looking for something? Search the Forums

Do you need help with your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..
Help Yourself and Help Others
Ask us, we are here to help

Related to Commercialization of culture Case Study

Similar Threads

Thread Thread Starter Forum Replies Last Post
A Study on Organisational Culture and Climate rvimal41 PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT 2 July 8th, 2015 05:46 PM
Commercialization of culture Sunanda K. Chavan Introduction to Culture Studies 1 June 5th, 2015 07:35 PM
commercialization of culture Manish V Dhanwani Advertising in Contemporary Society 2 October 5th, 2013 03:00 PM
A study on the changing paradigm in HR policies in IT sector – Case Study on TCS Binny Swain Business Ethics and corporate governance 5 January 21st, 2011 06:58 PM
case study on organizational culture Abhi1985 Human Resources Management 5 June 29th, 2010 05:03 PM


case, commercialization, culture, study

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

» Login
Forgot Password?  New User?

» Recent Threads

Soultion manual on... ( 1 2 3... Last Page)
Last post by Bhautik Kawa
1 Minute Ago 11:54 AM
85 Replies
Project needed on...
Last post by Sparta Deep
2 Minutes Ago 11:52 AM
0 Replies
Holidays 2016 Analysed -...
Last post by Bhautik Kawa
2 Minutes Ago 11:52 AM
2 Replies
TYBMS Sem 6...
Last post by Bhautik Kawa
38 Minutes Ago 11:16 AM
0 Replies
Full charge the battery...
Last post by Ashutosh Singh
17 Hours Ago 06:49 PM
2 Replies

» Ads is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.

Management Paradise
About Us
Contact Us
Kartik Raichura
Terms & Conditions
Privacy Policy
Copyright © 2004 - 2016 Management Paradise. A Management Paradise Venture