Case study United Colors of Benetton

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Case study United Colors of Benetton


United Colors of Benetton in their advertisements tries to bring about the unity among the different parts of the world. Their advertisement campaigns involve people of different countries come together and united by their clothing.

“All the colors of the world” was one of the first slogans to appear in Benetton ads, and was later altered to “United Colors of Benetton.” The concept of united colors was such a strong one that for the first time in its history, the company adopted the slogan as its actual logo.

A trademark that became the driving force behind the “United Colors” message, which formed the basis of the advertising visuals designed to create a growing network of “United People.

”These images showed youth of both sexes and every skin tone who exuded integration, energy and joie de vivre. They suggested a somewhat abstract universe ruled by the easy straightforwardness of relationships and feelings.

This kind of advertising shows how ads today are trying to bring about a positive change in culture and thus uniting people.
 
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