Impact of Economic Issues on Advertising

sunandaC

New member
The following is the impact of economic issues on advertising :

Poverty: Huge in size. Because of advertising there is sale and because of sale there is production and to produce you need to employ.

Illiteracy: Ads motivate people to study.

Employment: Jobs such as media jobs like photography, production etc.

Child labour: A lot of countries support child labor while some do not.

Non-inclusive growth: Rural areas are not growing. Agriculture growth rate is less than 4%. ICICI opened ATM’s in rural areas.

The current economic crisis faced in our country is one of non-inclusive growth. This refers to the growth and income disparity between urban and rural masses.

The urban areas enjoy high incomes due to the boost in the service sector.
In the 90’s we were known as an agriculture economy country.

Now India is known as Service economy. At present the overall economic growth is predicted at the rate of 9.5% and this likely to shoot up in the near future but the growth in the agricultural sector is less than 4%. Today service sector is known as the emerging market.

Such a disparity results in non inclusive growth, wherein, the rural population is not included in the economic growth process.

The govt. has introduced many schemes such as rural employment guarantee schemes to ensure growth in rural India.

Special effort is being undertaken by NGO’s and private sector banks to promote awareness among the rural masses.

Such measures would contribute towards the inclusion of the rural population in the economic growth process.

BIMARU- Bihar, Madhya Pradesh, Rajasthan, Uttar Pradesh- Robbery, theft, pilfer- land has been taken away or stolen & people from those states move to other states.
 

helz.here

New member
hey do u have any idea abt , frm where will i get some information on MONOPOLISTIC COMPETITION..( ECONOMICS )
 
Top