Advertising Objectives can be classified as to whether their aim is:
To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary demand. This may include:
Telling the market about a new product
Suggesting new uses for a product
Informing the market of a price change
Informing how the product works
Describing available services
Correcting false impressions
Reducing buyers’ fears
Building a company image
To persuade: Most advertisements are made with the aim of persuasion. Such advertisements aim at building selective brand.
To remind: Such advertisements are highly effective in the maturity stage of the product. The aim is to keep the consumer thinking about the product.
To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary demand. This may include:
Telling the market about a new product
Suggesting new uses for a product
Informing the market of a price change
Informing how the product works
Describing available services
Correcting false impressions
Reducing buyers’ fears
Building a company image
To persuade: Most advertisements are made with the aim of persuasion. Such advertisements aim at building selective brand.
To remind: Such advertisements are highly effective in the maturity stage of the product. The aim is to keep the consumer thinking about the product.