Task of Advertising

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Advertising Objectives can be classified as to whether their aim is:

To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary demand. This may include:

Telling the market about a new product

Suggesting new uses for a product

Informing the market of a price change

Informing how the product works

Describing available services

Correcting false impressions

Reducing buyers’ fears

Building a company image

To persuade: Most advertisements are made with the aim of persuasion. Such advertisements aim at building selective brand.

To remind: Such advertisements are highly effective in the maturity stage of the product. The aim is to keep the consumer thinking about the product.
 
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