ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Management Students Voices ( MBA,BMS,MMS,BMM,BBA) > International MBA

Reinventing the Nonprofit Brand

Reinventing the Nonprofit Brand

Discuss Reinventing the Nonprofit Brand within the International MBA forums, part of the Management Students Voices ( MBA,BMS,MMS,BMM,BBA) category; Today marks the launch of CBS’s most ambitious ad campaign to date. Rebranding initiatives are becoming more common among nonprofits ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Reinventing the Nonprofit Brand
Old
 (1 (permalink))
Maya Raichura
MP-ROBOT has a spectacular aura aboutMP-ROBOT has a spectacular aura about
 
MP_ROBOT
Management Paradise Guru
Status: Offline
Posts: 26,189
Join Date: Nov 2004
Age: 51
Reinventing the Nonprofit Brand - August 19th, 2012

Today marks the launch of CBS’s most ambitious ad campaign to date.

Rebranding initiatives are becoming more common among nonprofits — particularly educational institutions — as these organizations adopt marketing strategies that previously were used only in the for-profit world.

Possible reasons for this shift? Increased global competition may be putting pressure on nonprofits to better distinguish themselves from similar organizations. And the Internet is providing easy outlets for messaging, along with examples of the value of a solid branding strategy.

But as nonprofits move toward for-profit strategies, how do they balance promoting their brand with promoting their underlying altruistic mission? (The Red campaign comes to mind). And are there limits to how far brand managers should go to adopt what have traditionally been for-profit tools?



More...
Advertisements
Friends: (0)
Reply With Quote
The Following User Says Thank You to For This Useful Post:
Related to Reinventing the Nonprofit Brand
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Asia Brand: Five Questions for SCHMITT Maya Raichura International MBA 0 August 19th, 2012 02:50 PM
Asia Brand: Five Questions for SCHMITT Maya Raichura International MBA 0 July 20th, 2012 05:30 PM
Reinventing the Nonprofit Brand Maya Raichura International MBA 0 July 20th, 2012 05:30 PM
Brand Ambassador Campaign Manasi Sinari Announcements !! 11 April 7th, 2011 05:43 PM
NiCk Da Posts..!! nick18_in Articles !! 130 June 18th, 2007 01:58 PM
 

Re: Reinventing the Nonprofit Brand
Old
 (2 (permalink))
Vishal Singh
J179.ASSAiL is an unknown quantity at this point
 
J179.ASSAiL
at SAVE Animals
 
Status: Offline
Posts: 13
Join Date: Sep 2014
Re: Reinventing the Nonprofit Brand - September 8th, 2014

hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmm
Friends: (0)
Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Solution manual on... ( 1 2 3... Last Page)
Last post by Muhammad Ali
1 Hour Ago 10:18 PM
47 Replies
Solution Manual on...
Last post by Dudu Mqi
1 Hour Ago 10:18 PM
2 Replies
Motivational Video -...
Last post by Bhautik Kawa
1 Hour Ago 09:57 PM
0 Replies
Notes on Satyam Fraud ( 1 2 3)
Last post by Ali Syed
2 Hours Ago 08:42 PM
21 Replies
Best Black Friday Deals...
Last post by Shreya Das
3 Hours Ago 08:10 PM
0 Replies
Scope of BBA in Hospital...
Last post by Bhushan Singh
5 Hours Ago 06:19 PM
0 Replies
Free mobile recharge... ( 1 2 3... Last Page)
Last post by Naveen Kumar
8 Hours Ago 03:08 PM
40 Replies
Discussions going on...
Last post by Murgha Joshi
9 Hours Ago 01:51 PM
0 Replies
6 Reasons Why People...
Last post by Murgha Joshi
9 Hours Ago 01:39 PM
0 Replies
People are Crazy on...
Last post by Murgha Joshi
10 Hours Ago 01:30 PM
0 Replies
Everyone is talking...
Last post by Murgha Joshi
10 Hours Ago 01:13 PM
0 Replies
Did you Follow #vicvotes...
Last post by Murgha Joshi
10 Hours Ago 01:04 PM
0 Replies
7 Sad Discussions about...
Last post by Murgha Joshi
10 Hours Ago 12:53 PM
0 Replies
#bnestorm is Trending on...
Last post by Murgha Joshi
11 Hours Ago 12:35 PM
0 Replies
Tributes To Phillip...
Last post by Murgha Joshi
11 Hours Ago 12:21 PM
0 Replies

» Projects Helpline

No Threads to Display.

» THE BIG FIGHT

ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in