ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Management Students Voices ( MBA,BMS,MMS,BMM,BBA) > International MBA

Reinventing the Nonprofit Brand

Reinventing the Nonprofit Brand

Discuss Reinventing the Nonprofit Brand within the International MBA forums, part of the Management Students Voices ( MBA,BMS,MMS,BMM,BBA) category; Today marks the launch of CBS’s most ambitious ad campaign to date. Rebranding initiatives are becoming more common among nonprofits ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Reinventing the Nonprofit Brand
Old
 (1 (permalink))
Maya Raichura
MayaRai has a spectacular aura aboutMayaRai has a spectacular aura about
 
MP_ROBOT
Management Paradise Guru
Status: Offline
Posts: 32,965
Join Date: Nov 2004
Age: 52
Reinventing the Nonprofit Brand - August 19th, 2012

Today marks the launch of CBS’s most ambitious ad campaign to date.

Rebranding initiatives are becoming more common among nonprofits — particularly educational institutions — as these organizations adopt marketing strategies that previously were used only in the for-profit world.

Possible reasons for this shift? Increased global competition may be putting pressure on nonprofits to better distinguish themselves from similar organizations. And the Internet is providing easy outlets for messaging, along with examples of the value of a solid branding strategy.

But as nonprofits move toward for-profit strategies, how do they balance promoting their brand with promoting their underlying altruistic mission? (The Red campaign comes to mind). And are there limits to how far brand managers should go to adopt what have traditionally been for-profit tools?



More...
Advertisements
Friends: (0)
Reply With Quote
The Following User Says Thank You to For This Useful Post:
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to Reinventing the Nonprofit Brand
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Asia Brand: Five Questions for SCHMITT Maya Raichura International MBA 0 August 19th, 2012 01:50 PM
Asia Brand: Five Questions for SCHMITT Maya Raichura International MBA 0 July 20th, 2012 04:30 PM
Reinventing the Nonprofit Brand Maya Raichura International MBA 0 July 20th, 2012 04:30 PM
Brand Ambassador Campaign Manasi Sinari Announcements !! 11 April 7th, 2011 04:43 PM
NiCk Da Posts..!! nick18_in Articles !! 130 June 18th, 2007 12:58 PM
 
Re: Reinventing the Nonprofit Brand
Old
 (2 (permalink))
Vishal Singh
J179.ASSAiL is an unknown quantity at this point
 
J179.ASSAiL
at SAVE Animals
Status: Offline
Posts: 13
Join Date: Sep 2014
Re: Reinventing the Nonprofit Brand - September 8th, 2014

hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmm
Friends: (0)
Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

A PROJECT REPORT ON... ( 1 2 3... Last Page)
Last post by Pandey Bhoopendra
8 Hours Ago 09:26 PM
95 Replies
Pest Analysis On Target...
Last post by Pandey Bhoopendra
8 Hours Ago 09:20 PM
1 Replies
Sample Interview... ( 1 2)
Last post by Pandey Bhoopendra
8 Hours Ago 09:15 PM
12 Replies
Marketing Research and...
Last post by Pandey Bhoopendra
8 Hours Ago 09:11 PM
6 Replies
Solutions Manual on... ( 1 2 3)
Last post by Pandey Bhoopendra
8 Hours Ago 09:07 PM
24 Replies
objectives of competency...
Last post by Pandey Bhoopendra
8 Hours Ago 09:02 PM
1 Replies
Marketing Strategy of...
Last post by Pandey Bhoopendra
8 Hours Ago 08:58 PM
1 Replies
INTRODUCTION TO CADBURY
Last post by Pandey Bhoopendra
8 Hours Ago 08:54 PM
2 Replies
Employee Retention of...
Last post by Pandey Bhoopendra
8 Hours Ago 08:50 PM
1 Replies
Project Report on Rural...
Last post by Pandey Bhoopendra
8 Hours Ago 08:47 PM
8 Replies
Product Range of Nike
Last post by Pandey Bhoopendra
9 Hours Ago 08:42 PM
1 Replies
Customer Relationship...
Last post by Pandey Bhoopendra
9 Hours Ago 08:39 PM
3 Replies
Cut offs for BMS in... ( 1 2)
Last post by Pandey Bhoopendra
9 Hours Ago 08:34 PM
10 Replies
Questionnaire on... ( 1 2 3)
Last post by Pandey Bhoopendra
9 Hours Ago 08:31 PM
24 Replies
Finance Notes and Study... ( 1 2)
Last post by Pandey Bhoopendra
9 Hours Ago 08:24 PM
12 Replies

» Ads






» Projects Helpline

need books Operation...
Last post by Pandey Bhoopendra
2 Days Ago 05:57 PM
Project on CRM (...
Last post by Pandey Bhoopendra
3 Days Ago 08:12 PM
7 ps of bank marketing
Last post by Pandey Bhoopendra
3 Days Ago 07:34 PM
Project topics for...
Last post by Pandey Bhoopendra
3 Days Ago 06:27 PM
TYBMS PROJECT TOPICS...
Last post by Pandey Bhoopendra
4 Days Ago 09:51 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in