ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Management Students Voices ( MBA,BMS,MMS,BMM,BBA) > International MBA

Reinventing the Nonprofit Brand

Reinventing the Nonprofit Brand

Discuss Reinventing the Nonprofit Brand within the International MBA forums, part of the Management Students Voices ( MBA,BMS,MMS,BMM,BBA) category; Today marks the launch of CBS’s most ambitious ad campaign to date. Rebranding initiatives are becoming more common among nonprofits ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Reinventing the Nonprofit Brand
Old
 (1 (permalink))
Maya Raichura
MP-ROBOT has a spectacular aura aboutMP-ROBOT has a spectacular aura about
 
MP_ROBOT
Management Paradise Guru
Status: Offline
Posts: 26,189
Join Date: Nov 2004
Age: 51
Reinventing the Nonprofit Brand - August 19th, 2012

Today marks the launch of CBS’s most ambitious ad campaign to date.

Rebranding initiatives are becoming more common among nonprofits — particularly educational institutions — as these organizations adopt marketing strategies that previously were used only in the for-profit world.

Possible reasons for this shift? Increased global competition may be putting pressure on nonprofits to better distinguish themselves from similar organizations. And the Internet is providing easy outlets for messaging, along with examples of the value of a solid branding strategy.

But as nonprofits move toward for-profit strategies, how do they balance promoting their brand with promoting their underlying altruistic mission? (The Red campaign comes to mind). And are there limits to how far brand managers should go to adopt what have traditionally been for-profit tools?



More...
Advertisements
Friends: (0)
Reply With Quote
The Following User Says Thank You to For This Useful Post:
Related to Reinventing the Nonprofit Brand
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Asia Brand: Five Questions for SCHMITT Maya Raichura International MBA 0 August 19th, 2012 01:50 PM
Asia Brand: Five Questions for SCHMITT Maya Raichura International MBA 0 July 20th, 2012 04:30 PM
Reinventing the Nonprofit Brand Maya Raichura International MBA 0 July 20th, 2012 04:30 PM
Brand Ambassador Campaign Manasi Sinari Announcements !! 11 April 7th, 2011 04:43 PM
NiCk Da Posts..!! nick18_in Articles !! 130 June 18th, 2007 12:58 PM
 

Re: Reinventing the Nonprofit Brand
Old
 (2 (permalink))
Vishal Singh
J179.ASSAiL is an unknown quantity at this point
 
J179.ASSAiL
at SAVE Animals
 
Status: Offline
Posts: 13
Join Date: Sep 2014
Re: Reinventing the Nonprofit Brand - September 8th, 2014

hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmm
Friends: (0)
Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Mutual Fund Project ( 1 2)
Last post by Palak Agarwal
8 Hours Ago 09:09 PM
13 Replies
INTRODUCTION OF...
Last post by Palak Agarwal
8 Hours Ago 09:06 PM
2 Replies
Epic Research Update :...
Last post by Epic Research
13 Hours Ago 04:24 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
13 Hours Ago 04:20 PM
1 Replies
Can facebook can be used... ( 1 2 3)
Last post by Kiky Idforq
14 Hours Ago 03:20 PM
29 Replies
Indians Perform Better...
Last post by Kiky Idforq
14 Hours Ago 03:18 PM
3 Replies
Hard work or Smart work... ( 1 2)
Last post by Kiky Idforq
14 Hours Ago 03:17 PM
14 Replies
Should tobacco companies...
Last post by Kiky Idforq
14 Hours Ago 03:15 PM
4 Replies
Are english skills...
Last post by Kiky Idforq
14 Hours Ago 03:14 PM
7 Replies
Wisdom does not come...
Last post by Kiky Idforq
14 Hours Ago 03:12 PM
3 Replies
Download more than 300...
Last post by Abhaya Panda
16 Hours Ago 01:30 PM
3 Replies
Happy Dhanteras Quotes,...
Last post by Krunal Dhabhi
18 Hours Ago 10:51 AM
1 Replies
Solution manual on...
Last post by Andrew Ken
23 Hours Ago 06:35 AM
1 Replies
Marketing Strategies for... ( 1 2 3)
Last post by Waheed Jan
1 Day Ago 10:26 PM
24 Replies
International Marketing ( 1 2 3... Last Page)
Last post by Waheed Jan
1 Day Ago 09:54 PM
77 Replies

» Projects Helpline

Solution manual on...
Last post by Andrew Ken
23 Hours Ago 06:35 AM
Stock Marketing TYBMS...
Last post by Rajat Audichya
5 Days Ago 05:42 PM
CRM- Hotel Industry
Last post by Matt Martin
6 Days Ago 10:32 PM
advertising in telecom...
by kpis_02
Last post by Mohit Utmani
6 Days Ago 10:45 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in