IIM-A, Harvard to share filmy fundas

sunandaC

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IIM-Ahmedabad's course on Contemporary Film Industry: a business perspective, is all set to go global. The course coordinator is in talks with a faculty of Harvard Business School to use Hollywood practices for management education.

"The course lacked global perspective," says Kandaswamy Bharathan, IIM-A visiting faculty who designed the course. "The idea is to understand global aspects of the film industry and get more insights into Hollywood's best practices, which can be taught to students here," he said.

In the new academic year, IIM-A post graduate programme (PGP) students will take up a case study on Hollywood comedy-drama 'The Bucket List' starring Jack Nicholson and Morgan Freeman. The students will be expected to look at the production excellence and the emotional connect in the movie.

The institute will use cross sectoral learnings that Harvard has taken from Hollywood. The IIM-A and Harvard collaboration may result in combined case studies on Hollywood and Bollywood movies, with an aim to study how MBA methodology and film industry strategies can be helpful for each other.
 
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