Project on HRM on Pepsi cola
HISTORY OF PEPSICO COLA
In 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, beginsexperimenting with many different soft drink concoctions. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore, where he served his customers refreshingdrinks, that he created himself. His most popular beverage was something he called " Brad'sDrink " made of carbonated water, sugar, vanilla, rare oils,
PepsiCo
and cola nuts.One of Caleb's formulations, known as " Brad's Drink ", created in the summer of 1893, waslater renamed
PepsiCo
Cola after the PepsiCon and cola nuts used in the recipe. In 1898, CalebBradham wisely bought the trade name "Pep Cola" for $100 from a competitor from New York,New Jersey that had gone broke. The new name was trademarked on June 16th, 1903.Bradham's neighbor, an artist designed the first PepsiCo logo and ninety-seven shares of stockfor Bradham's new company were issued
HISTORY OF PEPSICO COLA
In 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, beginsexperimenting with many different soft drink concoctions. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore, where he served his customers refreshingdrinks, that he created himself. His most popular beverage was something he called " Brad'sDrink " made of carbonated water, sugar, vanilla, rare oils,
PepsiCo
and cola nuts.One of Caleb's formulations, known as " Brad's Drink ", created in the summer of 1893, waslater renamed
PepsiCo
Cola after the PepsiCon and cola nuts used in the recipe. In 1898, CalebBradham wisely bought the trade name "Pep Cola" for $100 from a competitor from New York,New Jersey that had gone broke. The new name was trademarked on June 16th, 1903.Bradham's neighbor, an artist designed the first PepsiCo logo and ninety-seven shares of stockfor Bradham's new company were issued