Zenith Electronics Corporation is a brand of the South Korean company LG Electronics. The company was previously an American manufacturer of televisions and other consumer electronics, and was headquartered in Lincolnshire, Illinois. LG Electronics acquired a controlling share of Zenith in 1995 and eventually the rest in 1999. Zenith was the inventor of subscription television and the modern remote control, and the first to develop HDTV in North America.
Zenith-branded products are sold in North America, Germany, Thailand (to 1983), Cambodia, Laos, Vietnam, India and Myanmar.

CEO

Steve King
Asia Pacific

PT
International

JC

North America

Tim Jones
COO

Adrian Sayliss

Client Service

John Taylor
Asia Pacific

MH
North America

DE
Business Development, EMEA

NG
France

SD

Latin America

JG


Communication and motivation plays an important role in managing the human resource of any company or organization. Motivation and communication can be considered as inseparable in any human resource management activities or organizational behavior techniques. The said two elements go hand and hand in pursuing the employees and bringing out the best of their human resources.

Communication and motivation are two vital elements for an effective organizational behavior and occur both in the formal and informal level of any organization

Motivation is considered as one of the most complex issues in organizational behavior. It is the process that helps to arouse as well as sustain the goal-directed behavior. It comes from the Latin word movere meaning to move (Quick, 2006, p. 150). Intentions, desires, needs as well as aspiration are the diverse terms that can be used to elucidate the things that energize and pushes the worker’s behavior that can affect the organizational behavior as a whole. It can be physiological necessities or whims (Stroh & Northcraft, 2002, p. 64).

There have been many theories that explain the different factors that affect human motivation in order to accomplish different works or tasks. The main concept here is that different people have their different reason for constantly changing their intentions, desires, needs as well as aspiration. The said constant change of the motivation drivers is a great challenge for the manager or the bosses of any organization or company to create a framework that will help them to understand their subordinates’ motives, how to used these motives for the improvement of the company as well as how it evolve overtime (Stroh & Northcraft, 2002, p. 64). There are three well known theories that focuses on the different driver of motivation that affects the overall organization behavior, the: Maslow’s needs hierarchy theory, Herzberg’s two factor theory and the McClelland’s learned needs theory
 
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