OPOWER is a privately held software-as-a-service company that partners with utility providers to promote energy efficiency. Through contracts with 36 utility companies in 16 states, OPOWER's software creates individualized Home Energy Reports for utility customers that analyze their energy use and offer recommendations on how to save energy and money by making small changes to their energy consumption. The average customer receiving OPOWER reports has cut energy usage by more than 2.5 percent.[1]
OPOWER's comparative reports currently reach 2 million homes, with a target of 4 million by the end of 2010.[2] The American Council for an Energy-Efficient Economy concluded in a June 2010 report[3] that customer-feedback programs, like OPOWER's, could boost energy security, help the environment and save consumers money. "[F]eedback is proving a critical first step in engaging and empowering consumers to thoughtfully manage their energy resources,"

CEO

Ignacio Martos
Human Resources

AM
Information Technology

MA
Marketing & Press Relations

BL
UK

CN
Product, France

MG
Marketing, France

SAP


Culture is the basis for the vast majority of human thought and behavior, along with whatever is produced from these. Culture distinguishes and helps to define the human, just as the wings of the bird or the fins of the fish serve to separate and distinguish these animals. Whereas for other members of the animal world adaptations or adjustments to the physical environment are, for the most part, the result of biological adaptation and inherited physical characteristics, adaptation for humans goes well beyond their biological inheritance. Humans create, learn, and use culture to respond to environment, control it, and even change it. Culture represents that unique ability of the species to gain significant control over aspects of the natural environment and even their own biology, within which the cultural capacity is grounded. Culture is used by people to create the socio cultural environment, to which they must also adjust or adapt. This socio cultural environment can overlie the natural environment (Banks, 1996). Culture exists in the natural environment, creates the socio cultural environment, and is also used to adapt to both those environments. It is used by humans as the mitigating factor between themselves and the environment, to respond to the limitations or problems imposed by the environment that directly affect their survival. No other animal has this capability, and no other animal has created culture
 
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