Local Matters is a privately held Delaware corporation based in Denver, Colorado [1] created through a merger between Aptas, Inc. and ISx, and YP Solutions announced on May 23, 2005 [2]. In October 2005, Local Matters acquired Online Web Marketing, the makers of AreaGuides.net.
Local Matters provides Internet, voice, and wireless technology solutions for media publishers in the local search market.[3] Technology solutions are targeted to directory publishers and real estate groups worldwide with a focus on local, social search.

CEO

Heath Clarke
Director

Norman Farra
Director

Philip Fricke
Director

Theodore Lavoie

Lead Director

John Rehfeld
CTO

MP
Legal

SR

Network Properties

Richard Szatkowski
Owned & Operated

RM
Interim CFO

KC
COO

Stanley Crair
Development

PH
Marketing

SS
Human Resources & Administra...

HD
Product Management

EL

OCTANE360

AR

Technology

PM

Organizational Structure

Reality tells us that there are many reasons why an organisation's structure has its shape (logistics, organic growth, history, size, market share, future strategy) and is, like organisational culture, not easily changed or restructured. Often, there are valid reasons not to make structural adjustments at all.

Thus leaders require, not recommendations for complete restructure, but knowledge of fostering properties that can be easily adapted into the existing structure. This fits with research that indicates that people who generate ideas on a regular basis find structure to be unimportant as long as some criteria are met. A few of these include:

a) Direct access to decision makers - provides fast feedback and immediate go or kill decisions.

b) Short lines of communication - if communication gets filtered there is a loss of momentum and corresponding loss of control.

c) Tangible progression - if ideas are not picked up at all, motivation suffers.

In fact, a huge number of other issues ought to be considered.

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
 
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