Organisational Structure of Harley-Davidson : Harley-Davidson (NYSE: HOG, formerly HDI[3]), often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression.[4] Harley-Davidson also survived a period of poor quality control and competition from Japanese manufacturers.[5]
The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper style of motorcycle.[6] Except for the modern VRSC model family, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidson's attempts to establish itself in the light motorcycle market have met with limited success and have largely been abandoned since the 1978 sale of its Italian Aermacchi subsidiary.
Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson logo accounts for almost 5% of the company's net revenue.


CEO

Keith Wandell

Chairman of the Board

Barry Allen

Director

George Conrades

Director

Judson Green

Director

Jochen Zeitz

Director

George Miles

Director

Norman Linebarger

Director

Donald James

Director

John Anderson

Director

Richard Beattie

Director

Sara Levinson
Director

Martha Brooks

Director

James Norling
CFO

John Olin
Transformation & Organization

WD
Agusta Motor

ED
Buell Motorcycle

JF
Financial Services

LH
Motor

ML
Financial Services

Saiyid Naqvi
Marketing

MHR
Manufacturing

KE
Asia Pacific

RC
Engineering

KS

Legal & Secretary

Paul Jones
Human Resources

TC
 
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Marketing Strategy OF Harley-Davidson
 
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