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Organisational Structure of Harley-Davidson

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Organisational Structure of Harley-Davidson
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Netra Shetty
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Organisational Structure of Harley-Davidson - February 4th, 2011

Organisational Structure of Harley-Davidson : Harley-Davidson (NYSE: HOG, formerly HDI[3]), often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression.[4] Harley-Davidson also survived a period of poor quality control and competition from Japanese manufacturers.[5]
The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper style of motorcycle.[6] Except for the modern VRSC model family, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidson's attempts to establish itself in the light motorcycle market have met with limited success and have largely been abandoned since the 1978 sale of its Italian Aermacchi subsidiary.
Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson logo accounts for almost 5% of the company's net revenue.


Keith Wandell

Chairman of the Board

Barry Allen


George Conrades


Judson Green


Jochen Zeitz


George Miles


Norman Linebarger


Donald James


John Anderson


Richard Beattie


Sara Levinson

Martha Brooks


James Norling

John Olin
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Buell Motorcycle

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Paul Jones
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Business Education
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Re: Organisational Structure of Harley-Davidson - June 4th, 2015

I believe that you are totally indulge in organisational structure of numerous organisation but, that's good because sharing of information will generate more thirst for knowledge and will get a lot of new things to learn. Organisational structure is however, is very important because it act as the mirror for your organisation. But, i won't go in deep, here is the link based on marketing strategy on Harley- Davidson.
Marketing Strategy OF Harley-Davidson
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