Organisational Structure of Fabrik Inc. -
February 4th, 2011
Fabrik Inc. is a manufacturer of external hard drives and digital content management software and services. Fabrik is the third largest supplier of external storage products in North America. It is headquartered in San Mateo, with offices in Santa Ana and Culver City, California.
The company sells external hard drives and online backup software in a bundled product for consumers, small business users and audio/video (A/V) content creation professionals. The company also hosts the free online digital content management and sharing site, Joggle.
Fabrik’s product lines include SimpleTech, G-Technology, Joggle and Fabrik Ultimate Backup.
Sales & Marketing of Fabrine...
In the interviews, the research will use open-ended questions. Interviews will be conducted personally and formally for each respondent. The researcher will prepare and use a short interview guide during the interview. An recorder will be closely at hand during the interview process. The purpose of using guide and recorders will reflect a less difficult analysis and a clearer transcription of responses. Surveys, in addition, will “employ the use of semi-structured questionnaires”. It will use a “5-point Likert scale” in measuring the level of responses. This questionnaire will be divided into three parts. “The first part will intend to acquire the demographic profile of the respondents. The second part is a set of attitude statements that purports determining the levels of agreement and disagreement”