Is retail marketing affecting young India's purchasing power?

[rachit_mba]

Seems like India would have more malls than schools in the days to come..the point is if there are so many malls coming up...that too next to each other..would there be enough buyers?? Has our purchasing/spending power increased or is it that the retail marketing is strong enough to galvanise us?

[sheriff_Consultant]

hi rachit

I would term this trend as "Retail Clusters", conventionally if you find almost in every city we have the concept of bazaars where shops of equal sizes also had co existed. So this behavior is nothing new, given our population size these may even be not enough. Not forget that these big malls are investments which have had long gestation periods before maturing into reality. There will be competition but all of them would definitely make a margin in the long run.

[neha archana]

retail marketing is affecting then i will say not at all. it is motivating them to purchase according to their needs.

[deepakraam]

Yes "Mall culture" is surely affecting the purchasing power of the young minds.In weekends malls are certnaily the place for the young to hang-out.

-Deepak.

[suhaszore]

Every body will agree that there in wave of malls
But this will settle down after reaching an equilibrium with purchas power of consumer
Old markets /bazaars would be made extinct by these malls
Question is how long will it take ?
What happens to huge investment that is going in RETAILS?

[pahuja.chirag]

no. of malls is increasing because the purchasing power of people is increasing alongwith shortage of time. people are moving from traditional shopping to one stop shopping so as to save time. thats why no. of malls are increasing and are also successfull.

[ravindrakanteti]

It is definitely affecting both the ways. Now as per the present market trends again the customer is becoming more nearer to the small kirana shop purchases instead of malls unlike earlier.

[jumbojet]

Often the Retail Sector will have Good Boom in Future....On the basis of Focus on Good Quality products....

[Santosh_singh1]

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[ladycelebs]

mall is not future for retail
retail cost is high & sale is less than high street market
tell me any 5 mall which are running best even good in delhi/ncr?
u can say only few out of lots of malls