is niche marketing profitable

[anupama.sundar]

it depends on the kind of market and also the range of reach you expect for the product / service. also depends on the cost of creating a niche / a mass marketing campaign versus the profit. in case the market is saturated with many players, it is always profitable to find a niche and concentrate and market more on that.

[sima]

niche marketing is primarily about charging extra premium from your small segment of customers for the services that help them to differentiate themselves........it is profitable since it has cost advantage attached to it and also since customers are well aware of the fact that they are given special prefernce they patronise the product.this basically help in retaining ur customers which in long run helps to increse profits.everyone is well aware of the fact that acquiring a new customer is 5 -13% more costlier then keepin old,and customers in niche marketing are primarily ones who are like core customers and remain loyal...so in my opinion niche marketing is anyday beter.

[puneetwadhwa07]

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[abhi00007]

niche marketing allows the company to gain some loyal customers who are going to stick to the company product even in stiff competition.

[sachinkothari00707]

Niche Marketting is very much helpful in case of premium products

[kukrejanilesh]

niche marketing ..is the way forward with lots of competition the only way is to go for niche people and then serve them which will create win win

[beone]

if you are a small company and can not handle mass marketing niche marketing must be profitable