is niche marketing profitable

Rohan19

New member
niche marketing is a marketing that is done keeping in mind the needs & demands of a particular segment or section of customers.for e.g i did my summer training from moser baer which works on the concept of b2b business model which is a niche marketing where the customers of the company are basically from business fraternity...Moser baer is one the fastest growing company of india.it is basically a manufacturing unit, which manufactures blank & replicated cds & dvds. it has also ventured into media & entertainment business with the same strategy.
 

hunt1410

New member
Its company catering to various segments needs
When most comoanies cater to mass segments (those with large numbers)
someone has to tk up niche or premium paying customers
its focussed differentiation
 

preets.chopra

New member
whether niche or mass marketing is profitable depends on the type of products a company manufactures...one can be profitable with both the types of marketing to cater to a larger audience....jus as tat would cater to mass market through NANO and niche(upper market) through the JLR deal.........:SugarwareZ-191:
 

saurabhlodaria

New member
hi,
i feel that niche marketing is very specific and most of the small entrepreneurs beleive in niche market. the reason is bcoz it has cost advantage, labour advantage and above all the risk is minimum. again it really depends on the entrepreneur and his skillset whether the bussiness gets profitable or its in a loss
 

deepaksood

New member
I think its all depends on the products demand created by technology upgradation or dimand arise out of change in lifestyle.
 

uday wankhade

New member
It doesn't depend on the type of product rather depends on the type of cutomer class targeted. E.g mobile, belongs to most of the people but the brand like Vertu....how many do we find??
 

JamesStern

New member
anyanyone here having the harvard article on niche markting?"

I was going to type the same thing. Definitely depends on the sector and industry. Niche marketing can be highly profitable and it can be cause for bankruptcy. As they say, look for low supply and high demand, then take it by the horns and monopolize ;)
 

jskumars1

New member
Niche marketing strategy mainly depends on competition in the market.It once used as tool to survive in the market due to lack of resources.but its huge success has changed it in a specialized strategy to increase profitability.
 

abhimails

Par 100 posts (V.I.P)
And also since you are targeting at a particular grp to market ur products/services, you actually save on the advertising & marketing costs, so its easier to get a greater revenue in this segment. this is possible coz ur can actually chrge a higher price as u r a specialist in serving the niche segment for tht particular product/service provided ur quick and effecient
 

anupama.sundar

New member
it depends on the kind of market and also the range of reach you expect for the product / service. also depends on the cost of creating a niche / a mass marketing campaign versus the profit. in case the market is saturated with many players, it is always profitable to find a niche and concentrate and market more on that.
 
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