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Is social responsibility be a marketing tool in todays competitive world

Discuss Is social responsibility be a marketing tool in todays competitive world within the HOT Debates - The Big Fight forums, part of the Management Students Voices ( MBA,BMS,MMS,BMM,BBA) category; Social responsibility is used as marketing gimmick by most of the companies Advertisements...

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Re: Is social responsibility be a marketing tool in todays competitive world
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dhamodi
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Re: Is social responsibility be a marketing tool in todays competitive world - June 13th, 2008

Social responsibility is used as marketing gimmick by most of the companies
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Re: Is social responsibility be a marketing tool in todays competitive world
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Ankit Gokani
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Re: Is social responsibility be a marketing tool in todays competitive world - June 13th, 2008

yes social reponsibility shud be used as a marketing tool in todays competitive world as atleast in d name of increasing goodwill sme companies wil go for fulfilling their responsibilities. ohterwise ther r companies who never bothered abt fulfillin these responsibilities but today to get over competitive edge thy r doin CSR as a part of their marketing work........


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